The fashion designers at Loop Lab, Inc. are aiming to provide "Less Laundry. More Life" for employees who wear buttoned-down shirts by launching the 5 Day Workshirt on Kickstarter. The buttoned-down shirt can be worn for five days without washing it even once.
"Despite a growing trend to casually dress at work over the years, many employees are still required to look good and wear a collared shirt," says Loop Lab, Inc. Designer Steven Sal Debus. "But, that doesn’t come without a cost. Buttoned-down shirts are expensive to buy and clean. By wearing a 5 Day Workshirt, employees can dramatically cut down on how many workshirts they own and the amount of time they spend doing laundry. At USD $40.00 a shirt, the savings are a win-win for the employee and the environment. So grab a shirt and stop wasting your money and life doing laundry."
The 5 Day Workshirt is the perfect solution for any professional who needs to make a good first impression for consecutive days because the fabric has a special coating that repels sweat and stains. The fibers are coated with an eco- and skin-friendly stain-resistant treatment. It also has silver threads sewn in to make it odor-resistant. The silver threads release ions that kill bacteria before clothes start to smell bad.
Loop Lab, Inc. aims to raise USD $30,000. The funds Loop Lab, Inc., receives from any pledging on Kickstarter will be used to produce the first run of this specialized Japanese fabric for the shirts.
Odor Control Work Shirts
The 5 Day Workshirt Can Go Five Days Without Being Washed
Trend Themes
1. Eco-friendly Clothing - Disruptive innovation opportunity: Develop new fabrics and coatings that are environmentally friendly, stain-resistant, and odor-resistant.
2. Minimalist Fashion - Disruptive innovation opportunity: Design clothing that can be worn for extended periods without the need for frequent washing, reducing the need for large wardrobes and excessive laundry.
3. Sustainable Workwear - Disruptive innovation opportunity: Create durable workwear options that can withstand multiple days of use without sacrificing style or hygiene.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Retailers can explore partnerships with sustainable clothing brands and offer eco-friendly workwear options that require less frequent washing, appealing to environmentally conscious consumers.
2. Textile Manufacturing - Disruptive innovation opportunity: Invest in research and development to create innovative fabrics, coatings, and treatments that make clothing stain-resistant, odor-resistant, and eco-friendly.
3. Dry Cleaning Services - Disruptive innovation opportunity: Adapt business models to accommodate the rise in clothing options that require less frequent cleaning, offering affordable and convenient services for workwear that can be worn for multiple days without washing.