The German-based startup, Xiero, recently debuted the 48h T-Shirt that's sustainably made from wood and designed to be biodegradable and eco-friendly.
The antimicrobial fabric of the shirt was created from ultra-soft and high-quality material that boasts unique thermoregulating properties to keep you cool and odorless for up to 48 hours. The shirt features a special coating that gives it an extra cooling feature that ensures the shirt and you do not start to sweat. Moreover, the 48h T-Shirt is skin-friendly thanks to its comfortable feel and breathability.
The 48h T-Shirt is perfect for conscious consumers thanks to its sustainable production process and biodegradable fabric. The progressive shirt can be ordered online through Kickstarter and is available in multiple colorways including white, grey, and black in either the v-neck of crew-neck style.
Odorless Wood-Based Shirts
Xiero's 48h T-Shirt is Made from Wood to Keep You Cool for Two Days
Trend Themes
1. Sustainable Fashion - The 48h T-Shirt made from wood offers a disruptive innovation opportunity in the sustainable fashion industry by providing a biodegradable and eco-friendly alternative to traditional fabric.
2. Thermoregulating Materials - The use of ultra-soft and high-quality material with thermoregulating properties in the 48h T-Shirt presents an opportunity for disruptive innovation in industries like sports apparel and outdoor clothing.
3. Antimicrobial Textiles - Xiero's 48h T-Shirt, with its antimicrobial fabric, opens up disruptive innovation opportunities in industries such as healthcare and hospitality where odor control and hygiene are crucial.
Industry Implications
1. Fashion - The sustainable production process and biodegradable fabric of the 48h T-Shirt create disruptive innovation opportunities within the fashion industry, promoting eco-consciousness and responsible consumption.
2. Sports Apparel - The thermoregulating properties of the 48h T-Shirt's material offer a disruptive innovation opportunity in the sports apparel industry, providing enhanced comfort and performance for athletes.
3. Healthcare - The antimicrobial fabric of the 48h T-Shirt can disrupt the healthcare industry by providing clothing options that help maintain hygiene and reduce the spread of infections in medical settings.