In celebration of "one of the hungriest days of the year," foodora launches a 4/20 kit in partnership with Canadian restaurants. The celebratory merchandise consists of mints, sunglasses and a lighter — all packaged in a handy insulated Hot Box that keeps orders extra hot. The 4/20 kit comes in limited quantities and is available with the order of meals through foodora's website and mobile application.
Restaurants partnering with foodora on this 4/20-friendly endeavor are located in Toronto, Montreal, Quebec City, Calgary, Edmonton and Vancouver. Each establishment is prepared to offer a cannabis-inspired food item. From The Grow Op's 'Granddaddy Purple' in Toronto to the '420 Hemp and Sprouts Burger' from Burger 320 in Calgary, foodora's 4/20 kit will definitely be a cool add-on.
Celebratory Munchies-Inspired Kits
foodora's 'Hot Box' 4/20 Kit is Cannabis- and Food-Friendly
Trend Themes
1. Cannabis-themed Kits - Food and retail companies can create celebratory kits featuring cannabis-themed merchandise and products to capture the 4/20 market.
2. Limited Edition Collaborations - Collaborations between companies and restaurants for limited edition products can create buzz and drive sales during holidays and events.
3. Insulated Hot Box Packaging - The use of insulated hot box packaging can enhance the delivery experience of food and other perishable products.
Industry Implications
1. Food Delivery - Food delivery companies can partner with restaurants to offer celebratory kits for special occasions and events, creating new revenue streams.
2. Cannabis - The cannabis industry can partner with food companies to create branded merchandise and limited edition products for holidays and events.
3. Retail - Retail companies can create celebratory kits featuring merchandise and products for special occasions and events, utilizing collaborations with brands and influencers to drive sales.