In order to kick off its new global 3M Science campaign, trusted technology giant 3M is hosting an activity-filled lounge at SXSW 2015 in Austin.
The brand's new campaign is based on the concept "3M Science; Applied to Life," and the innovative 3M LifeLab lounge will be playing host to a DJ set by Tokimonsta, in which she will incorporate her heartbeat. In an impressive display of 3M Science, Tokimonsta will be using the 3M Littmann Electronic Stethoscope Model 3200 in order to monitor her heartbeat, send it to her computer and mix it into her live set.
Other unique events hosted at the 3M LifeLab, which will be constructed entirely of 3M materials, include high-tech crafting and a one-of-a-kind photobooth.
Heartbeat-Infused DJ Sets
The 3M Science Campaign is Launching at This Year's SXSW
Trend Themes
1. Heartbeat-infused DJ Sets - Integrating human biometrics into audio performance extends the definition of music, creating an opportunity for musicians to incorporate various body impulses into their music.
2. High-tech Crafting - Incorporating technology into crafting introduces a novel way of enjoyment, presenting opportunities in creating a new line of smart crafting tools.
3. One-of-a-kind Photobooth - Integrating technology into photo booths revolutionizes the photo industry, presenting an opportunity to create new photo booths that offer interactive experiences people cannot get elsewhere.
Industry Implications
1. Music Industry - Collaborations between musicians and technology companies can lead to new and innovative ways of music creation, recording, and performing.
2. Arts and Crafts Industry - Incorporating technology into crafting tools can provide makers with more opportunities to create sophisticated works, promoting the widespread use of technology in creating artwork.
3. Photography Industry - With the integration of technology into photo booths, the photo industry creates opportunities to showcase interactive photo booth experiences that can attract a wider audience.