Houston-based label 3Kings isn’t like any ordinary streetwear brand you’d, well, find on the street. The clothing from 3Kings, as one might see from its royalty-themed designs, are centered on the brand’s three core values: Pride, Power and Prestige.
As such, 3King’s high-quality tees exemplify art with several underlying characteristics including royalty, unity and symbolism—you’ll see references to the number ‘3’ in many of their designs. The founders, however, are quick to point out that 3Kings will appeal to all different subcultures (amidst tees with images of chess pieces and crowns is one with an image of Spock!).
Click through the gallery to see styles from 3King’s first collection!
Aristocratic Streetwear
3Kings Clothing Delivers Quality With a Sense of Royalty
Trend Themes
1. Royalty-inspired Streetwear - Creating high-quality streetwear with designs inspired by royalty and symbolism presents an opportunity to cater to fashion-forward consumers who appreciate unique designs.
2. Unity and Diversity Themed Apparel - Incorporating themes of unity and diversity through apparel presents a disruptive innovation opportunity in the streetwear industry that could attract consumers looking to express their values through fashion.
3. Number-themed Fashion - Incorporating numbers like 3 in fashion designs presents a trend that could attract consumers looking for apparel with unique designs and deeper meanings.
Industry Implications
1. Streetwear Industry - By creating unique designs inspired by royalty and symbolism, 3Kings Clothing has a disruptive innovation opportunity to attract trendsetting consumers in the streetwear industry.
2. Fashion Industry - Incorporating themes of unity, diversity, and specific numbers in apparel designs presents a disruptive innovation opportunity that could attract a wider audience in the fashion industry.
3. Art and Design Industry - 3Kings Clothing's artful and symbolic designs present a disruptive innovation opportunity to create trend-setting streetwear that merges fashion and art.