Korea-based brands 3CE and STYLENANDA joined forces to create a Pink Hotel in the Extreme WOW Suite at the W Hotel Hong Kong. 3CE’s recently released watercolor-like Dual Blend Blusher instantly became a huge hit which comes as no surprise. Both brands wanted to elevate the experience of their consumers that adore its products.
The room is located on the 38th floor and the panoramic view overlooks the city of Hong Kong. Not only is this suite available for those who love the brand but the room can be booked by the public until the end of November. Guests who choose to stay the night can pamper themselves with the latest beauty products 3CE has to offer. Not only that but the closet is filled with STYLENADA apparel. Enjoy complimentary decorations and details of pink hues spread throughout the suite calling for one of the most Instagrammable hotel rooms you could ever experience.
Pop-Up Staycation Rooms
3CE and STYLENANDA Team Up to Create the Most Instagrammable Hotel Suite
Trend Themes
1. Instagrammable Staycations - The trend of creating unique, visually appealing staycation experiences that are designed to be Instagrammed presents opportunities for hotels and brands to collaborate for mutual exposure and customer engagement.
2. Brand-centric Hotel Rooms - By creating hotel rooms that are designed to reflect and enhance the brand image and customer experience, there is an opportunity for companies to deepen customer loyalty and engagement.
3. Hybrid Retail-hospitality Experiences - Combining retail and hospitality in one experience presents an opportunity for brands to showcase and sell their products in a unique and immersive way, while also providing customers with a memorable staycation experience.
Industry Implications
1. Hospitality - Creating unique staycation experiences that incorporate branded products and visuals presents an opportunity for hotels to attract new customers and deepen customer engagement and loyalty.
2. Beauty - Partnering with hotels to offer unique beauty experiences, showcasing products, and providing guests with exclusive access to new launches presents an opportunity for beauty brands to differentiate themselves and deepen customer engagement.
3. Fashion - Collaborating with hotels to offer branded apparel and fashion experiences designed to enhance the customers brand experience presents an opportunity for fashion brands to create unique, immersive experiences that deepen customer engagement and loyalty.