Canadian mattress and bedding retailer Sleep Country has teamed up with 37.5 Technology, a material technology supplier specializing in cutting-edge thermoregulation products, to launch the '37.5 Pillow.'
As its name suggests, 37.5 Technology's signature product has been designed to maintain the ideal core temperature of 37.5 degrees Celsius. In the case of bedding, the tech accomplishes this by wading off humidity and moisture when users are too hot, and leveraging its built-in active particles to warm them up when they're too cold.
With 37.5 Pillow, the company's patented technology is incorporated directly into the fiber composition of the pillow. Because of this, it uses a sleeper's own infrared energy to rapidly draw water vapor off their skin before it has time to condense into liquid moisture. The diffusion of this water vapor creates a cooling effect, eliminating a key source of discomfort, odor and bacteria.
What's more, the shell of the pillow is made from a blend of 300 thread count cotton and 37.5 fibers, while its fill consists of 37.5 and Loftelle down alternative fibers.
Temperature-Regulating Pillows
The 37.5 Pillow By Sleep Country Maintains Ideal Sleep Temperatures
Trend Themes
1. Thermoregulating Bedding - The integration of cutting-edge thermoregulation technology into bedding products presents an opportunity for disruptive innovation in the bedding industry.
2. Infrared Energy Draw-off - The use of infrared energy to draw water vapor off a sleeper's skin before it condenses presents an opportunity to disrupt the comfort and hygiene sectors of the bedding industry.
3. Active Particles for Temperature Regulation - The use of active particles to regulate temperature in bedding products presents an opportunity for innovation in the technology and materials used in bedding manufacturing.
Industry Implications
1. Bedding - The 37.5 Pillow presents a disruptive innovation opportunity for the bedding industry to leverage thermoregulation and active particle technology.
2. Comfort - The infrared energy draw-off feature of the 37.5 Pillow presents an opportunity for the bedding industry to improve sleeper comfort and disrupt traditional bedding materials and design.
3. Hygiene - The technology used in the 37.5 Pillow that draws moisture off the skin before it can condense into liquid presents an opportunity for innovation in hygiene-focused bedding products.