adidas Originals and Kanye West introduce a new colorway of the YEEZY BOOST 350 V2 silhouette entitled 'Marsh.' The base foundation is a yellow-gold hue and the entire model is adorned in different shades of the same color. The uppers are constructed from the familiar adidas technology -- the Primeknit makes up the uppers to deliver flexibility and functional response.
It boasts a monochromatic influence as the design is split in half with a post-dyed monofilament stripe of the side in a light gray color. Another slight contrast in color on the model is the dark mustard yellow that lines the collar of the show. It then sits on semi-transparent midsoles and outsoles in yellow and white colors. Details that round out the shoe are yellow rope laces, a BOOST footbed in a full length, and tab-less heel.
Bright Yellow Knit Sneakers
The YEEZY BOOAT 350 V2 Sneakers Arrive in a VIbrant Marsh Colorway
Trend Themes
1. Vibrant Colorways - Opportunity to introduce bold and eye-catching color variations in footwear design.
2. Monochromatic Influence - Potential for creating visually striking designs by incorporating contrasting monofilament stripes.
3. Functional Response Technology - Innovative materials like Primeknit offer flexible and responsive features for enhanced footwear performance.
Industry Implications
1. Athletic Footwear - Disruptive innovation opportunity to create attention-grabbing athletic shoes with vibrant colorways.
2. Fashion Retail - Opportunity to capitalize on the growing demand for monochromatic-influenced fashion products.
3. Textile Manufacturing - Potential for integrating functional response technology like Primeknit into various textile products.