diptyque recently announced the expansion of its signature 34 Boulevard Saint-Germain collection to include new candles, diffusers, and refills.
34 Boulevard Saint-Germain is a collection inspired by the first-ever address of the iconic perfumer. The collection not only encapsulates the beautiful aesthetic of the first locale, but also its memory. As a press release reads, "It seals and embodies their union, the very wellspring of their creative endeavors and of the diptyque adventure. Behind the double window displays of this venerable store, the Maison’s heart and dynamism still beats vigorously."
As for the actual items in the new 34 Boulevard Saint-Germain collection, there are scented candles (in both 300g and 600g sizes), diffusers and refills, as well as a limited-edition scented oval, hourglass diffusers, and room spray. All these products boast the signature scent, which is woody, floral, herbaceous, and a little spicy.
Woody Candle Collections
diptyque is Expanding Its 34 Boulevard Saint-germain Collection
Trend Themes
1. Expanding Signature Collection - Expanding existing signature collection through the addition of new products.
2. Limited Edition Products - Creating limited edition and exclusive products to drive sales.
3. Scented Home Products - Expanding offerings of scented products for the home environment
Industry Implications
1. Home Fragrance - Home fragrance industry can create new innovative products based on different scents.
2. Luxury - Incorporating luxury materials and packaging to distinguish the products from competitors.
3. Retail - Innovation in retail industry to display and present fragrant products in an appealing manner.