adidas works in collaboration with Allbirds on the new 2.94kg CO2E sneaker model in a color palette that blends together Non Dyed, Cloud White, and Carbon together. It is a lightweight silhouette made for running functions and is made with sustainability in mind first and foremost.
It's crafted from natural materials and ensures performance-ready elements resting on top of a bio-based midsole foundation - it's made from 17% plant content that is made from sugarcane. This supports a lightweight material throughout the upper with a textile lining and classic laces at the forefront. Additional details include the subtle branding found on the lateral side of the shoe. Notably, the 2.94kg CO2E weighs only 2.94kg for a smooth feel.
Plant-Based Sustainable Running Shoes
ADIZERO and Allbirds Join Forces on the 2.94kg CO2E Shoe
Trend Themes
1. Plant-based Footwear - Opportunity to disrupt the traditional footwear industry by using sustainable materials.
2. Sustainable Running Shoes - Potential for innovation in sports footwear by prioritizing sustainability.
3. Bio-based Materials - New trend of using materials made from plant sources in the manufacturing industry.
Industry Implications
1. Footwear Manufacturing - Opportunity to differentiate by adopting eco-friendly practices across the supply chain.
2. Athletic Apparel - Potential for sustainable innovation in functional athletic wear.
3. Sustainable Manufacturing - Growing demand for sustainable products is driving innovation in manufacturing processes and supply chain.