The 2025 Land Rover Defender ‘Beach Break’ Edition has been shown off by the automotive brand as a new vehicle design created in collaboration with the Surf Lodge as an SUV that pays homage to surf culture.
The vehicle is based on the Land Rover Defender 110 platform and boasts a turbocharged 2.0-liter inline four P300 powertrain that's rated to pump out 296-horsepower and 295lb-ft of torque. The vehicle even boasts the special Sand Mode to easily tackle water levels of up to 35.4-inches in height.
The 2025 Land Rover Defender ‘Beach Break’ Edition is limited to just 20 examples that are each painted with a red, orange and yellow stripe graphic motif against the Tasman Blue paint job. Priced at $71,700, the vehicle is a US exclusive.
Limited-Edition Surf Culture SUVs
2025 Land Rover Defender ‘Beach Break’ Edition is a US-Exclusive
Trend Themes
1. Limited-edition Vehicles - The limited production run of just 20 units offers exclusivity and collectible value for car enthusiasts.
2. Surf-centric Automotive Design - Collaborating with surf culture icons like the Surf Lodge taps into niche communities and lifestyle branding.
3. Custom Graphic Motifs - Unique red, orange, and yellow stripe graphics provide opportunities for customers to express individuality and brand affinity.
Industry Implications
1. Automotive - The automotive industry can benefit from creating customized limited-edition vehicles tailored to specific lifestyle groups.
2. Luxury Goods - Luxury goods markets see potential in exclusive, high-ticket items that cater to a specific high-end clientele.
3. Outdoor and Recreation - The outdoor and recreation sector can leverage branded partnerships to appeal to adventure and sports enthusiasts.