Weber launched the '2022 GENESIS Grill' collection of outdoor kitchenware equipped with smart features. Weber's marketing states that the 2022 GENESIS is the company's "Biggest gas grilling innovation in 15 years," and the spec sheet reflects this bold claim.
These grills feature Weber's proprietary 'PUREBLU' high-heat burners that are specifically engineered to deliver a gas-efficient, evenly balanced flame across each burner. This means these grills are not subject to gimmicks where one portion burns hotter than the other, or where flames are unequal as gas levels reduce, resulting in a consistent cooking experience every time.
One of the most notable features that makes the 2022 GENESIS stand out from its competitors is its WEBER CONNECT companion application. This mobile app allows for real-time monitoring of food, including temperature monitoring, timers, and step-by-step grilling assistance programs to teach home chefs how to cook like professionals. On top of this, the WEBER CONNECT application allows the griller to spend more time interacting with family, friends, and guests, and less time standing in front of the grill.
High-Tech Gas Grills
Weber Launched its 2022 GENESIS Grill Lineup with Smart Features
Trend Themes
1. Smart Outdoor Kitchenware - The integration of mobile apps to enhance the functionality of outdoor kitchenware presents opportunities for innovation in wireless connectivity and sensor technologies.
2. Gas-efficient High-heat Burners - The trend towards more efficient and evenly balanced flames in gas grills creates a space for innovation in burner engineering and materials science.
3. Connected Cooking Assistance - The use of mobile apps to provide real-time monitoring and step-by-step cooking assistance opens up opportunities for innovation in voice recognition, AI, and machine learning.
Industry Implications
1. Home Appliances - Companies that design and manufacture home appliances can leverage smart technologies and mobile apps to create innovative products that change the way consumers interact with their kitchen appliances.
2. Outdoor Recreation - Companies within the outdoor recreation industry can create tech-enabled grilling and cooking products that cater to the needs of modern consumers who value convenience and customization.
3. Food and Beverage - The integration of technology into cooking and grilling processes opens up innovation opportunities for companies in the food and beverage industry that want to provide more personalized and convenient experiences for their customers.