The 2022 Balenciaga 'Year of the Tiger' collection places the black and orange tiger-skin pattern at the forefront of its designs. Inspired by the upcoming 2022 Lunar Calendar year, which is the year of the tiger, Balenciaga is delivering a full collection of strong, proud clothing for consumers willing to embrace these bold looks.
The collection features several tiger-themed black and orange dresses, shirts, socks, and accessories that meld luxury quality with modern street fashion. For the more minimalist fashion-conscious consumers, the 2022 Year of the Tiger collection also features apparel with a black base and subtle orange Balenciaga branding, which embraces the theme in a much more muted way.
The prices for the apparel in this collection range from $250 to well over $3000, making this a collection of high luxury fashion.
Tiger-Themed Fashion Collections
Balenciaga Embraces the Year of the Tiger in Its 2022 Collection
Trend Themes
1. Animal-themed Fashion - The popularity of animal-themed fashion collections presents an opportunity for designers to explore other animal motifs and patterns beyond traditional leopard and zebra prints.
2. Luxury Streetwear - The fusion of luxury fashion with streetwear presents an opportunity for designers to experiment with bold designs and unconventional materials, making high fashion more accessible to a wider audience.
3. Theme-based Collections - The success of themed collections presents an opportunity for designers to explore other timely themes and cultural events, showcasing their unique perspectives and creativity.
Industry Implications
1. Fashion - The fashion industry has the opportunity to incorporate different animal motifs and patterns into their collections and explore new avenues in terms of design and materials.
2. Textile - The textile industry has the opportunity to create new fabrics and materials that are inspired by animal fur and patterns, while also incorporating sustainable and ethical practices into their production processes.
3. Marketing - Marketers have the opportunity to leverage the popularity of theme-based collections to create more engaging campaigns and strengthen brand identities, further driving consumer engagement and loyalty.