2020 has been a hard time for everyone, which is why the eyewear retailer Sunnies Studios is pivoting to offer 2021 agendas that better suit changing consumer needs. With the pandemic still in full force, it can start to feel like the days and months are one big blur. This new agenda aims to change that, offering a day-by-day look into next year that's sure to help consumers get off to a better start.
The aesthetically pleasing journal comes with designated blocks for each day, allowing the user to jot down notes, goals or plans. This daily planner took cues from the meditative benefits of diaries, and includes coloring pages to help the writer unwind.
Aesthetic-Focused Daily Planners
Sunnies Studios' 2021 Adgendas are for the Modern Consumer
Trend Themes
1. Aesthetic-focused Daily Planners - Opportunity for brands to create daily planners that offer an aesthetically pleasing and calming experience for consumers.
2. Personalized Day-by-day Experiences - Potential for customization in daily planners to provide a unique and tailored user experience for consumers.
3. Meditative Benefits in Daily Planners - Incorporating mindfulness and relaxation elements into daily planners to improve mental well-being and promote self-care.
Industry Implications
1. Stationery and Paper Goods - Stationery brands can tap into the demand for aesthetic-focused daily planners by offering a wide range of stylish and visually appealing options.
2. E-commerce and Online Retail - Online retailers can leverage the personalized day-by-day experiences trend by offering customizable daily planners through their platforms.
3. Wellness and Self-care - Wellness brands can explore the meditative benefits of daily planners by incorporating mindfulness exercises and relaxation techniques into their planner designs.