The 2014 Ford Escape ad campaign addresses the common hand-cuffed feeling drivers have when putting objects into the trunk of their car. When it comes to items such as fragile vases, unwieldy carpets and heavy crates, opening that back door can prove to be incredibly tricky. That is why this ad campaign focuses on the vehicle's foot-activated liftgate feature.
Conceived and executed by the Young & Rubicam ad agency branch based in Toronto, Canada, the 2014 Ford Escape ad campaign brings attention to a practical feature that could easily sway a person's decision when car-shopping over a sunny weekend. It was art directed by Mike Lo Nam with creative direction by Jonathan Smith. The images were shot by Adrian Armstrong and retouched by Adrian Armstron.
Unusually Hand-Cuffed Car Ads
The 2014 Ford Escape Campaign Focuses on Foot-Activated Liftgate
Trend Themes
1. Foot-activated Liftgate - Disruptive innovation opportunity: Develop new technologies that allow for more intuitive and convenient ways to open car trunks.
2. Addressing Common Pain Points - Disruptive innovation opportunity: Create products or services that tackle common frustrations in everyday tasks.
3. Emphasizing Practical Features - Disruptive innovation opportunity: Design marketing campaigns that highlight practical features of products or services to influence consumer decision-making.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Explore new ways to improve car functionality and convenience.
2. Advertising - Disruptive innovation opportunity: Find unique and compelling ways to showcase product features in advertising campaigns.
3. Retail - Disruptive innovation opportunity: Develop innovative solutions for addressing common pain points in the shopping experience.