The new 2011 Dodge Charger ad advocates a more naturalistic future when it comes to driving. If you love cars but fear that robots will one day take over the world, then this ad is for you.
The commercial is set some point in the near future at a time when digitalized droids are responsible for almost everything humans do. The ad plays off this fear of complete human replacement by featuring the 2011 Dodge Charger as the only gadget that men can maintain on their own. While struggling at first, the main man in this ad reasserts his masculinity through the 2011 Dodge Charger by ridding the driver seat of a droid and positioning himself behind the wheel.
This ad speaks to the fast paced digital age and the fact that the world is becoming a place where computers are replacing human activity. What's great about this commercial is that the 2011 Dodge Charger manages to turn this fear into fuel for a more profitable future.
Droid-Dodging Car Ads
The New 2011 Dodge Charger Ad Rejects Robot Domination
Trend Themes
1. Rise of Human-centered Advertisements - As technology advances, advertisers can leverage the fear of a robotic future to create a human-centered narrative in commercials and other advertisements.
2. Emphasis on Masculinity - The 2011 Dodge Charger ad highlights a trend of advertisers emphasizing traditional masculine traits and behaviors in their products and messaging.
3. Appeal to Anti-technology Sentiment - There is a growing trend of companies utilizing anti-technology sentiment to market products and services that cater to those who prefer more traditional means of living and interacting with the world.
Industry Implications
1. Automotive Industry - The automotive industry can leverage the rise of human-centered advertisements to create campaigns that appeal to those who feel a loss of control in a rapidly digitizing world, by emphasizing the importance of human-centered automobile design and control.
2. Marketing and Advertising Industry - With the rise of masculine advertising and anti-technology sentiments, companies in the marketing and advertising industry have the opportunity to develop campaigns that speak to these themes and resonate with consumers who are looking for products that align with their values and identities.
3. Consumer Goods Industry - In a world where technology is becoming more dominant, the consumer goods industry has the opportunity to create products that cater to those who value more traditional means of interacting with the world, such as non-digital tools and devices that prioritize human control and interaction.