If you’re lucky enough to be one of the 2011 Academy Awards nominees, then you can look forward to receiving a fancy gold-plated Motorola Xoom on the big night.
In a surprisingly savvy marketing move, Motorola recently announced that they would be gifting limited edition Xooms to the nominees of some of the more prestigious Academy Award categories. While a gold-plated tablet might come as small consolation for 2011 Academy Awards nominees who don’t get the chance to take home a gold statue for their work, the fact that the major celebrities of the night will be carrying their shiny Xooms out of the event will undoubtedly make the initiative a major win for Motorola either way.
Golden Nominee Tablets
Gold-plated Motorola Xooms to Be Given to 2011 Acadamy Awards Nominees
Trend Themes
1. Gold-plated Tech - The trend of creating gold-plated versions of electronic devices presents an opportunity for luxury brands to target affluent consumers.
2. Celebrity Gifting - The practice of gifting exclusive products to celebrities provides an avenue for brands to gain valuable exposure and association with high-profile individuals.
3. Event Marketing - Brands can leverage major events and award shows to enhance their visibility and create buzz around their products or services.
Industry Implications
1. Technology - The technology industry can explore the luxury market by creating high-end versions of their products to cater to affluent consumers.
2. Consumer Goods - Companies in the consumer goods industry can capitalize on the trend of celebrity gifting by offering exclusive products to gain celebrity endorsements and widen their customer base.
3. Marketing and Advertising - The marketing and advertising industry can assist brands in designing strategic event marketing campaigns to maximize brand exposure and generate buzz.