Commercials are everywhere and can be highly effective in advertising and selling products, if done correctly. Every once in awhile, though, a commercial comes along which really inspires and captivates its viewers. From Apple’s "Be Different" message to the eBay commercial which proudly pronounces "People ARE Good," these quick clips can be stunningly deep and powerful. Check some of the most motivating on YouTube by searching "eBay-People are Good," "Reclaim Your Life," "Close to You - by Lancome," and "Be Different - Apple."
In Lancome’s "Close to You" advertisement, a grandmother tells the story of her first true love to her grandchild. It’s like a mini-drama movie, involving love, controversy, death, war, hope and lasting memories. You have to read fast to get this commercial’s message, and it seems a bit of a push to sell perfume, but it’s touching anyway.
The commercial above depicts a little girl whose brother has cancer. Since he’s lost his hair, she takes the liberty of trying to give him some of her own when he comes home from a doctor’s visit. It’s extremely touching.
Take some time to see good media messages. They’re rare today, but can really send a lasting message. Who knows, they might even bring a tear to your eyes. We need that every once in awhile.
TV Spots That Touch the Soul
Inspirational Commercials of 2008
Trend Themes
1. Inspirational Commercials - Opportunity to create commercials that inspire and captivate viewers, leaving a lasting message.
2. Emotional Advertising - Opportunity to use emotional storytelling in ads to create deep connections with consumers.
3. Authentic Branding - Opportunity for brands to authentically showcase their values and beliefs through impactful advertisements.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create groundbreaking commercials that touch the soul.
2. Perfume - Opportunity for the perfume industry to explore emotional storytelling in their advertisements, creating a deeper connection with consumers.
3. Cancer Awareness - Opportunity for organizations in the cancer awareness industry to create powerful and touching campaigns to raise awareness and support.