New Balance is ready for the Summer 2021 season with its new selection of 2002R Sneaker colorway options. The brand launches two new colorways of the iconic running shoes -- there is Yellow Lime or White and Orange. The vibrant options are not shy with bold hues making up most of the silhouette.
In terms of the construction, there is a predominant touch of mesh underlaying the foundation with leather making up the side overlays. The first of the two colorways is reminiscent of the previous "Limeade" with reflective details and lime green accents throughout. The details arrive in black at the rims and the midsoles are gray and white. The second colorway spotlights bright orange with muted teal detailing.
Summer-Ready Tonal Runners
New Balance Prepares for Summer with New 2002R Sneaker Colorways
Trend Themes
1. Summer-ready Tonal Runners - Athletic brands can disrupt the market by launching new sneaker colorways that cater to Summer fashion
2. Iconic Running Shoes - New iterations of classic running shoes can appeal to consumers looking for a blend of nostalgia and modern fashion
3. Vibrant Colorways - The trend of bold hues can be capitalized on by brands looking to add personality to their products
Industry Implications
1. Athletic Footwear - Brands can disrupt the market and entice consumers with new and colorful iterations of classic running shoes
2. Fashion - Bold colors can be used in fashion to add a pop of personality to any outfit
3. Retail - Retailers can draw in consumers by creating unique and eye-catching displays of vibrant athletic shoes