Montreal-based brand JJJJound works in collaboration with New Balance once again and this time around, it highlights the iconic 2002r sneaker silhouette. It is adorned in a sleek colorway of grey-blue and features technical accents with the retained details of the original.
This includes the N logo along the lateral side of the shoe, the chunky midsole unit, and mesh paneling throughout for breathability. There is also an addition of the minimal JJJJound accent that is seen on the tongue. The laces that secure the foot in place re done in a crisp white hue along the forefoot. Other details include the ENCAP unit at the base which is rounded out by a black outsole.
Collaborative Muted Lifestyle Sneakers
JJJJound and New Balance Launch a Special 2002R
Trend Themes
1. Collaborative Sneaker Silhouettes - The collaboration between JJJJound and New Balance highlights the iconic 2002R sneaker silhouette in a sleek colorway of grey-blue.
2. Technical Accents in Footwear - The 2002R sneaker features technical accents such as the chunky midsole unit, mesh paneling for breathability, and the N logo along the lateral side.
3. Minimalist Design Elements - The JJJJound collaboration adds minimalistic accents to the 2002R sneaker, including a JJJJound accent on the tongue and crisp white laces.
Industry Implications
1. Fashion - The collaborative sneaker trend offers opportunities for fashion brands to create limited edition releases with iconic silhouettes and unique design collaborations.
2. Footwear - The incorporation of technical accents in sneakers presents opportunities for footwear brands to innovate and create technologically advanced yet stylish footwear options.
3. Design - The minimalist design trend in collaboration sneakers allows design-focused brands to experiment with clean and sleek aesthetic elements while staying true to the original sneaker design.