Acclaimed designer and photographer Gosha Rubchinskiy collaborated with Dover Street Market for a series of sneakers and clothing that honors a theme centered around 1990s Russia.
The pieces are said to be influenced by subculture within the country, making for a street style collection that makes use of unconventional designs. All of the shoes were made in collaboration with Vans, with styles utilizing the brand's celebrated 'Half Cab' model.
Clothing and accessories within the line include sweaters, crew neck t-shirts, scarves, belts, denim jackets, jeans, socks, hats, suspenders, hoodies, sweatpants and button-down long sleeves. Most of the looks are made to be oversized. Staying true to the 1990s Russia inspiration, the collection makes use of minimalist graphic prints in its language. Colors vary throughout, with bright yellows and flame-inspired camouflage prints featured on a number of pieces.
Collaborative Subculture Apparel
Gosha Rubchinskiy's Collection Was Inspired by 1990s Russia
Trend Themes
1. Street Style Fashion - Opportunity for fashion brands to collaborate with subcultures and create unconventional designs inspired by street style.
2. Collaborative Fashion Collections - Innovation potential for designers to collaborate with retailers and create unique clothing and accessories that honor a specific theme or era.
3. Minimalist Graphic Prints - Growing trend of incorporating minimalist graphic prints in fashion designs, providing opportunities for artists and fashion brands to create visually striking apparel.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborations with designers to create street-style collections that resonate with subcultures and embrace unconventional designs.
2. Footwear - Footwear brands have the opportunity to collaborate with renowned designers to produce unique shoe designs that reflect specific themes or eras.
3. Graphic Design - Graphic designers can capitalize on the growing demand for minimalist graphic prints in fashion by creating visually appealing and unique designs for clothing and accessories.