1989 STUDIO is a luxury streetwear brand by Chaz Jordan. The brand focuses on inclusive designs and strives to create unique, high-quality garments at an affordable price point. Its fifth collection launched this month and is exclusively available on the retailer's website.
The range is an evolution of its core silhouettes and materials. It includes a heavy-weight French terry for its sweatshirts. In addition, the denim used in the collection has also increased in weight to achieve deeper and more intensive wash effects while maintaining its structural integrity. The overall appearance resembles vintage Japanese and American denim. Moreover, the range offers a single breast, heavy-weight, and tightly woven wool overcoat with sharp shoulders and sleeves to maintain a tailored look.
Inclusive Luxury Streetwear
1989 STUDIO Launches its Fifth Collection of Street Fashion
Trend Themes
1. Inclusive Luxury Streetwear - Brands can focus on making their streetwear line inclusive to all groups and affordable without compromising high-quality.
2. Heavy-weight French Terry - New materials can be used to create sweatshirts with a luxury feel and look, such as the use of heavy-weight French terry.
3. Vintage-inspired Denim - Fashion brands can create garments inspired by vintage Japanese and American denim to give a unique and stylish look.
Industry Implications
1. Fashion - The fashion industry can incorporate inclusive and high-quality characteristics into streetwear to appeal to a diverse audience.
2. Textile Manufacturing - Textile manufacturers can innovate and produce materials like heavy-weight French terry to provide luxury fabrics for the fashion industry.
3. Retail - Retailers can provide an exclusive platform for new collections such as 1989 STUDIO to showcase their products online.