The 18CRR81 Cerruti S/S 2012 advertorial spread stars model Baptiste Radufe. Draped in the latest styles from the famed Italian brand's latest collection, the model sports a multitude of chic casuals, suited separates and sleek shirting.
Sombre and stoic in his expressions, the model plays a powerful role in this moody and dramatic campaign. Featuring a focus on contrasting tones and shadows, this stunning portrait series successfully fuses artful photography along with the season's latest menswear styles.
Captured by the lens of famed photographer Paolo Roversi, the 18CRR81 Cerruti S/S 2012 ad campaign shines a spotlight on sharp lines and sleek silhouettes, elegantly styled to perfection. With chic styles and cinematic photography, this editorial gains attention for all the right reasons.
Somber Shadowed Ads
The 18CRR81 Cerruti S/S 2012 Campaign is All About the Blues
Trend Themes
1. Moody Fashion Campaigns - Offering an opportunity for fashion brands to experiment with cinematic and artful photography styles to add an extra layer of depth to their marketing campaigns.
2. Contrasting Tones and Shadows - Providing a visual storytelling opportunity for photographers and designers who can use light and dark as a dramatic tool to enhance brand storytelling.
3. Menswear Photography - Showing that there is a growing trend of men paying attention to fashion and thus, brands should include more photography and marketing for menswear.
Industry Implications
1. Fashion Retail - By experimenting with more moody and darker ad campaigns, high-end fashion brands and luxury retailers can create an indelible image of exclusivity and style.
2. Photography - Professional photographers can help fashion brands create visually appealing and striking campaigns by using contrasting tones and shadows in their photography.
3. Menswear Industry - By promoting menswear fashion more prominently in campaigns, the fashion industry can create a larger market and revenue stream for menswear products.