South Korean eyewear label Gentle Monster introduces its latest 13 collection, embracing the theme of both "imbalance and abnormality." This unconventional theme challenges the label consistently, as it breaks boundaries of its own and creates uniquely shaped frames. The 13 collection's name is inspired by the label's own annual campaign series, and this year marks the "13th month."
The capsule is comprised of a plethora of quirky shapes and unconventional designs that perfectly capture the combatting essence of both modernistic and retro elements. Some notable frames highlight the 'BEES' model, shaped like a half-moon, the 'Cold' neon orange shades on a clear frame, and the slimly shaped 'Flip-Up' frames. The 13 collection is now available for purchase online at Gentle Monster.
Quirky Unconventional Frames
Gentle Monster's 13 Collection Follows Its Yearly Campaign Themetics
Trend Themes
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2. Combination of Modernistic and Retro Elements - Disruptive innovation opportunity: Create eyewear that successfully fuses modern and retro styles to cater to a wide range of fashion preferences.
3. Annual Campaign Thematics - Disruptive innovation opportunity: Develop eyewear collections with thematic inspirations that engage customers and build brand loyalty.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Integrate technology into eyewear to enhance functionality and provide a unique user experience.
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3. Retail - Disruptive innovation opportunity: Utilize online platforms and direct-to-consumer models to reach a wider customer base for eyewear products.