Rihanna's Fenty Beauty knows how to get its fans excited, and the brand's recently announced the 12 days of savage series, serves as just one of the many marketing examples that draws its consumers in.
The event is taking place over the first 12 days of December. Each day, the brand will release one lingerie set, that's been handpicked by Rihanna. This set will remain on sale at a special price for 24 hours, until the next set is selected. This clever marketing move leverages the holiday season and keeps a consumer's eyes on the brand, ensuring that people stay interested in the brand throughout the gift-giving season. In addition, Savage X Fenty will be hosting a giveaway, awarding lucky consumers with secret items.
Songstress-Led Holiday Giveaways
Fenty Beauty Has Announced Its 12 Days of Savage
Trend Themes
1. Holiday Giveaways - This trend of holiday giveaways creates opportunities for brands to engage and excite their consumers with exclusive promotions and limited-time offers.
2. Daily Limited Edition Releases - The strategy of releasing a new product or offer every day for a limited time drives anticipation and urgency, encouraging consumers to make immediate purchases.
3. Celebrity-driven Marketing - Brands collaborating with popular celebrities to curate special collections or endorse products can capture the attention and loyalty of their fans, leading to increased brand visibility and sales.
Industry Implications
1. Beauty & Fashion - The beauty and fashion industry can leverage holiday giveaways and limited edition releases to generate excitement, drive sales, and build customer loyalty during the festive season.
2. E-commerce - E-commerce platforms can utilize daily limited edition releases and exclusive promotions to create a sense of urgency, boost customer engagement, and drive online sales.
3. Marketing & Branding - Marketing and branding agencies can explore celebrity-driven marketing campaigns to help their clients connect with their target audience, increase brand awareness, and differentiate themselves from competitors.