Advent calendars for adults are reaching new levels of popularity as consumers seek to incorporate the childhood tradition back into their lives, so brands are responding in kind with options like the Wonderland 12 Cocktails of Christmas pack.
The product from the BrewDog Distilling Co. consists of 12 quality cocktails from the brand are each made using the brand's range of spirits including Abstrakt Vodka, Duo rum, LoneWolf gin and Casa Royas tequila. Priced at £40, the pack has cocktails ranging from 10% to 32% in ABV to let consumers choose the one that best suits their preference each day.
Managing Director Steven Kearsley spoke on the Wonderland 12 Cocktails of Christmas pack saying, "When we created the Wonderland brand, we set out to create a better point of entry to our spirits for consumers. We wanted to enhance the quality of serve through an interactive dispense mechanism and we saw a gap in the market for a fun, colourful premium RTD cocktail range. We truly believe the liquid is of an exceptional calibre, all made using our own spirit and the ingredients you would expect to find in the serve in a cocktail bar."
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Trend Themes
1. Adult-oriented Advent Calendars - Increasing demand among adults for nostalgic holiday items presents opportunities for specialized, premium advent calendars.
2. Premium RTD Cocktails - The rise of high-quality ready-to-drink (RTD) cocktails taps into consumers' desire for convenience without sacrificing taste or craftsmanship.
3. Interactive Beverage Experiences - Leveraging interactive dispense mechanisms in beverage products creates engaging consumer experiences that elevate the drinking occasion.
Industry Implications
1. Alcoholic Beverages - Innovations in pre-mixed cocktails and spirit-based products cater to discerning palates seeking premium and convenient options.
2. Holiday Gift Market - Expanding adult-focused holiday gift options, such as themed advent calendars, addresses gaps in offerings and boosts seasonal sales.
3. Consumer Packaged Goods - Advanced packaging and interactive designs in consumer packaged goods enhance user experience and product appeal.