adidas is teaming up with North American esports company 100 Thieves on a new merchandise partnership. The merchandise will include jerseys, tracksuits, socks, pants, and towels, all adorned with stylish co-branding and the organization's iconic red coloring. The line also showcases a custom version of the adidas Rivalry sneakers, with Matthew 'Nadeshot' Haag's branding alongside the adidas logo.
With a focus on quality and contemporary design, this line aims to appeal to a broad audience, from dedicated gamers to casual wearers looking for stylish, comfortable clothing. The visual campaign also features notable figures such as Valkyrae, Nadeshot, Lough, and more.
The collection will launch alongside a larger collaboration that is set to arrive on May 31. The collection will be sold online and at select retail locations.