Yazoo has announced new 100% rPET bottles that are being rolled out in a bid to help reduce the need for virgin plastic material and further enhance recyclability. The bottles will be observed on the brand's 300ml and 400ml serving sizes, and is expected to save over 32-million kilograms of non-recycled plastic. The brand will also be moving the remainder of its products over to the new packaging next year, which also features peelable sleeves on the exterior for simplified recycling.
Yazoo Marketing Manager at FrieslandCampina UK Kate Allison spoke on the new 100% rPET bottles saying, "Sustainability is a huge priority for us, it’s just as important to Yazoo as it is to consumers. We have been on the journey to become a more circular brand for some time, and this latest project is a big phase of that. We have already introduced Tetrapak cartons and bendable paper straws across our No Added Sugar range, and we are always looking for new ways to make changes to our business, in line with environmental concerns."
Recycled Packaging Drink Ranges
Yazoo is Rolling Out 100% rPET Bottles That are Easy to Recycle
Trend Themes
1. Circular Packaging - Yazoo's introduction of 100% rPET bottles that enhance recyclability presents an opportunity for other companies to shift their packaging toward circular principles.
2. Sustainable Branding - By prioritizing sustainability in their packaging decisions, Yazoo is setting themselves apart and establishing themselves as a leader in sustainable branding.
3. Recyclable Sleeve Labels - The introduction of peelable sleeves on Yazoo's new packaging presents an opportunity for other companies to add simplified recycling to their packaging through label innovations.
Industry Implications
1. Packaging Industry - The shift toward circular packaging presents an opportunity for the packaging industry to innovate and create more sustainable alternatives.
2. Beverage Industry - As Yazoo shifts their products over to their new 100% rPET bottles, the beverage industry as a whole may consider making similar moves toward more sustainable packaging solutions.
3. Consumer Goods Industry - As sustainability becomes more important to consumers, the consumer goods industry may find that prioritizing sustainable branding and packaging decisions will lead to increased customer loyalty and customer acquisition.