The Buenos Aires Zoo has come up with many brilliant and creative ad campaigns over the years to motivate people to visit the zoo and enjoy its population of amazing animals.
Here we present you with 10 print ads from four of their recent campaigns.
The first two ads are from "The kangaroos have arrived" campaign. The ads playfully announce the arrival of the kangaroos by showing other animals with black eyes that they supposedly received from the boxing-happy kangaroos.
The next three ads show different animals yawning to promote the fact that, "Now we also open at night.”
And in order to encourage people to visit the zoo and see the real deal, the zoo released three ads that show a real animal next to a stuffed toy in its image. The ads show you that you can, "Get much more for much less,” by listing the price of the stuffed toy compared to the zoo entry fee, which is much less."
Finally, as a celebration of its 115 anniversary, the zoo released these two ads that show really old and wrinkled elephant and monkey.
The ads in these campaigns were created by Saatchi & Saatchi and Del Campo Nazca ad agencies.
10 Enticing Zoo Ads
Creative Buenos Aires Zoo Campaign
Trend Themes
1. Creative Ad Campaigns - Opportunity for ad agencies to create innovative and attention-grabbing campaigns for businesses in various industries.
2. Promotion of Night Openings - Opportunity for zoos and entertainment venues to promote extending their hours and offering nighttime experiences.
3. Comparative Pricing Ads - Opportunity for retailers and attractions to use comparative pricing strategies to entice consumers to choose their product or service.
Industry Implications
1. Advertising - Disruptive innovation opportunity in the advertising industry by creating unique and engaging campaigns for businesses.
2. Zoos and Entertainment - Disruptive innovation opportunity for zoos and entertainment venues to attract more visitors by promoting nighttime experiences.
3. Retail - Disruptive innovation opportunity for retailers to use comparative pricing strategies to increase sales and attract customers.