The 1 cent weekend lives not only in our dreams; the Crowne Plaza Quarto D’Altino offered its visitors a romantic four-star weekend in Italy’s lagoon city of Venice for only 1 cent.
In just a few hours, 1,400 nights had been booked under the tariff. It turned to be a mistake in a hotel booking system which ended up costing the hotel a great amount of money -- Reuters estimated it at 90,000 euros. No wonder the staff at the Crowne Plaza Quarto D’Altino hotel declined to comment this news!
1 Cent Weekends
Crowne Plaza Quarto D'Altino in Venice Honors Pricing Blooper
Trend Themes
1. Pricing Blooper - Opportunities for implementing improved pricing strategies and avoiding costly mistakes.
2. Travel Deals - Innovations in promotional travel offers, such as deeply discounted weekend getaways.
3. Booking System Errors - Disruptive technologies to improve hotel booking systems and prevent errors costing businesses significant amounts of money.
Industry Implications
1. Hospitality - The hospitality industry can benefit from developing more efficient pricing systems and capitalizing on promotional travel deals.
2. Travel and Tourism - The travel and tourism sector can leverage innovative strategies for offering discounted vacation packages and increasing bookings.
3. Technology - Technology companies have an opportunity to create advanced booking systems that minimize errors and optimize revenue for hotels and accommodations.