00Nation has partnered with fast food franchise KFC for brand activations during the CS:GO IEM Rio Major 2022, delivering special edition team jerseys, marketing activations with the organization’s players, and exclusive social media content. The collaboration is only available to 00Nation's Brazilian branch, which manages the organization's CS:GO squad.
The number of partnerships 00Nation has secured has also increased. Deals with the sportswear giant adidas and the betting website Parimatch were announced by the organization in the second half of 2022.
Ricardo Sinigaglia, Esports Director at 00Nation, commented: "In addition to the support and structure, this partnership also brings enormous credibility to the organisation, which is always looking to have the best partners and offer the best conditions for our players."
Esports QSR Partnerships
00Nation Secures a Partnership with KFC for the IEM Rio Major 2022
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