With teens and young adults consisting of a large chunk of the types of viewers that pay attention to ads and commercials, there's no surprise as to why marketers are utilizing these youthful marketing techniques to draw in that hip and modern crowd.
While retailers can easily market their products through clear-cut imagery and simple wording, the challenge lies within attracting that specific target audience, one which retailers are hoping will buy their products and services. Through incorporating such youthful marketing techniques such as references to humor, digital technology or the use of social media, advertisers are more easily able to connect with that hip and tech-savvy audience.
From comically interactive ads to social media star campaigns, these youthful marketing techniques will definitely capture the interest of any hip and modern young adult.
83 Youthful Marketing Techniques
78
Crisp Color-Blocked Campaigns
The United Colors of Benetton Spring/Summer Lookbook is Preppy
77
Illusionary Sportswear Ads
The Insight Autumn 2013 Campaign is Inspired by Surrealism
76
Adventurous Auto Propaganda Ads
The Land Rover Defender 2012 Campaign is Manly
75
Songstress Collection Campaigns
Rihanna for River Island Autumn/Winter 2013 Ads Are Street-Chic
74
Highlighter Haired Ads
The NastyGal x Mink Pink Campaign is Candy-Colored
73
Chic Girl Gang Fashion Ads
The Zara Fall 2013 Campaign Stars a Troop of Models
72
Venetian Tourist Advertorials
The Dior Cruise 2012 Collection Features Summer-Ready Styles
71
Economical Hipster Catalogs
The Lacoste Pre-Fall 2013 Lookbook is Comfortably Chic
70
Corvette-Centered Shoe Catalogs
The Del Toro SS13 Lookbook is Captured in the Miami Heat
69
Driven Denim Ads
Levi's Laid-Back Campaign Encourages Wearers to Go Forth
68
Nautical Neon Advertisements
The Ellus Spring/Summer 2013 Campaign Capitalizes Oceanic Colors
67
Social Media Star Campaigns
Tumblr Founder David Karp Appears in the Uniqlo 'NYC Voices' Ad
66
Tech-Savvy Ad Remakes
Graphic Designer Eoin Conlon Re-imagines Classic Ads
65
Avocado Obsession Commercials
This Subway Commercial Shows People with Extreme Loves for Avocados
64
Horn-Tooting Tech Ads
The 'What is iPad' Commercial Pats the Apple iPad on Its Back
63
Secret Agent Soft Drinks
The Coke Zero Skyfall Promo Includes Limited Edition Packaging
62
Brooklyn Bridge Fashion Ads
The H&M Divided Fall 2012 Campaign Stars a Youthful Nimue Smit
61
Darkly Artistic Catalogs
The PROUDRACE Fall/Winter 2012 Collection Pays Homage to the Streets
60
Nostalgic Workwear Catalogs
The 69 Spring 2013 Collection Features Denim-Enriched Ensembles
59
Viral Surfing Sheep
Mildred the Surfing Sheep Takes on the Waves for Finisterre
58
Artful Streetwear Branding
The Duckie Brown Poster Campaign is Elegantly Opulent
57
Truthful Tech Ad Spoofs
'I'm a Mac and I've Got a Dirty Secret' Sheds Light on Conflict Minerals
56
Snowy Mountain Fashion Ads
Hermes Fall/Winter 08-09
55
Backpacking Road Trip Catalogs
The Herschel Supply Co. SS12 Lookbook is Carefree and Nostalgic
54
Stop-Motion Papercraft Storytelling
‘Origami In the Pursuit of Perfection' Shares Hist
53
Road Trip Ads
Ralph Wild Campaign
52
Talent-Highlighting Clothing Ads
The Gap 'Icon Redefined' Campaign Showcases Musicians & Dancers
51
Video Game Fitness Ads
Nike 'Game On, World' Campaign Turns Athletes Into Virtual Game Players
50
Massive 8-bit Interactions
The World's Largest Space Invaders Game is the Future of Gaming
49
PC Cutevertising
4-Year-Old Kylie Demos Windows Live Photo Gallery in New Ad
48
Makeup-Eating Ads
RAW Natural Beauty Ad Shows Lipstick Consumption
47
Climate-Based Fashion Campaigns
Burberry Digital Weather Billboards Alert Brits to the Temperature
46
Social Media Liquor Ads
The Biz Stone Stoli Vodka Commercial will Guarantee a Few Laughs
45
Air Guitar Advertorials
The Macy's Spring/Summer Campaign Goes From Day to Night
44
Diorama-Sized Fashion Ads
The Kenzo x Toilet Paper Autumn/Winter 2013 Campaign is Childlike Fun
43
Flashback Technology Ads
The Back to the Future Garbarino Ad Harkens Back to the 80s
42
Risky Driving Ads
The SJ Swedish Rail Campaign Offers a Smarter Way to Travel
41
iPads as Fly-Swatters
Newsday iPad Commercial Shows Print Newspapers Have at Least One Use
40
Street-Dancing Virals (UPDATE)
The Viral Factory Samsung Campaign Clip Takes Onlookers by Surprise
39
Pop-Up Ad Agencies
Proximity BBDO's “The Farm” Nurtures Young Creatives
38
Matador-Inspired Ads
The Moschino Spring 2012 Campaign Stars an Adventurous Kasia Struss
37
Comically Interactive Ads
The Skittles Touch Commercials Reward Viewer Participation
36
Empathetic Dating Ads
The Webroot Hot Young Girls Commercial Will Want You Securing Your Internet
35
Social Media Snack Guards
The Virtual Fridge Lock Tells Your Facebook Friends When You Eat
34
Youth-Inspiring Campaigns
'Levi's Legacy' Video Encourages Positive Change
33
Augmented Jewelry Applications
The De Beers 'My Forevermark Fitting' is a Digital Diamond Trial
32
Fear-Based Facebook Groups
Viewers Terrified of Swedish Model in Apoliva Commercial
31
Emotion-Emitting Tablet Ads
iPad 2 Commercial Brands Device as Bending How We Interact with Media
30
Musically Charitable Alcohol Ads
This Smirnoff Europe Ad Works with Disabled People to Raise Money
29
Partially Animated Car Commercials
New Toyota Yaris Ads are Inspired by Pop & Rap Videos
28
Arctic Sports Fan Campaigns
Coca-Cola Polar Bears Will Watch Super Bowl & Give Feedback on Plays
27
Literal Social Media Re-Enactments
The Nico Muhly 'Two Boys' Opera Ad Brings Online to Life
26
Crime Fighting Ads
Jackie Chan Segways into Future in a Kaspersky Ad
25
Censor-Battling Soda Ads
This Video Explains the Latest Sprite Ad Campaign in Saudi Arabia
24
Mobile Instrument Symphony Campaigns
Hello Bank's Mobile Concerto Serenades a Crowd Using Mobiles
23
Individuality-Expressing Ads
Dr Pepper 'Always One of a Kind' Campaign Encourages Originality
22
Adventurous World Sports Ads
The Bank of China 2012 Olympics Campaign Features London's Big Ben
21
Social Media Challenges
The Jeep Poland Campaign 'Jeep-In' Game is a Success
20
LEGO-Remade Comercials
The LEGO Ad Break Parodies Traditional British TV Commercials
19
Viral Video Stars in Camera Ads
Sanyo Uses YouTube A-Listers to Promote ‘Xacti HD' Dig
18
Digital Face Ads
The Samsung 'Explore Your Dual World' Video is Futuristic
17
Romance-Inducing Drink Commercials
This Coca Cola Commercial Features Dozens of Floating Pop Cans
16
Stealth Paparazzi Ads
Gossip Girl Taylor Momsen Promotes Nike with Paps
15
Carpe Diem Internet Ads
This GoDaddy Super Bowl Commercial Pushes You to Seize the Moment
14
Revamped Camera Campaigns
The DRtv Ricoh PX Ad Puts the Product to the Test
13
Fanciful Cookie Music Videos
The Oreo Wonderfilled Video Will Entice You into Getting an Oreo
12
Problematic Gamer Campaigns
This Banned Xbox Commercial Features a Faux Fire Fight
11
Personified Breakfast Cartoons
Denny's Promotes Its Breakfast Menu by Animating 'The Grand Slams'
10
Skynet-Inspired Auto Ads
The Dodge Charger 'The Future of Driving' Ad Declares War on Machines
9
Epic Vacuum Ads
The LG Kompressor Elite Cleaner Will Clean & Compress Things That are Lurking
8
Road Trip Auto Ads
Volkswagen Golf GTI Campaign Asks, 'Anyone for a Sunday Drive?'
7
Car-Free Auto Campaigns
Take the Family Off-Roading with the Kia Sportage
6
Co-Branded Youth Group Chocolate (UPDATE)
TV Spot Promotes Nestle Crunch Girl Scout Candy Bars
5
Smartphone Flash Mob Ads
Samsung Set Up a Flash Mob on a Busy NYC Street to Promote the Galaxy IV
4
Fantasy Bedtime Stories
This Spin-Off of Goodnight Moon is Game of Thrones-Inspired
3
Super Speedy Cell Surfing
Orange Mobile Phones Promotes Its Lightning Fast Data Speed
2
Viral Satirical Ads
Rhett and Link's Controversial Furniture Video
1
Tea Tag Animations
Twinings' Stop Motion Ad Uses Papercraft to Express Life's Little Joys
Related Ideas
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
International Experiential Tours
The EF Ultimate Break Tours Target Gen Z and Millennials
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Gen Z Voter Engagement Initiatives
Yuzu's Asian American Youth Election Campaign Features Boba
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Savings-Focused Youth Accounts
Absa Bank Tanzania Unveils a New Youth Savings Account
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Fitness Ad-Managing Services
The Momence Ads Manager Promises to Streamline Marketing Processes
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Youth-Focused Non-Profit Programs
In Tandem's Youth Voice Fellowship Offers Paid Opportunities