A number of engaging September 2019 publicity stunts were introduced to give people the chance to get their hands on everything from uniquely designed streetwear pieces to free houses as part of special promotions.
Some of the most unexpected stunts include Sweet Dixie Kitchen launching the new sandwich from Popeyes following #Popeyesgate, beer brands launching their own appliance store pop-ups and online plant delivery shop Patch opening the doors to its very own hotel for plants—to care for them while plant parents are away on vacation.
Many publicity stunts are also centered on attracting new talent in unexpected ways, as well as offering incentives to support people who want to align themselves with their truest passions in life—some brands are even offering thousands of dollars to get people to quit their jobs and begin their dream adventures.
Top 35 Publicity Stunts in September
35
Beachfront Sandcastle Hotel Rooms
The Booking.com “SAND”-sion Offers a Comfy Stay on the Beach
34
Customizable Embroidery Collections
Zara Debuts the New 'Edited Collection' with Custom Embroidery
33
Coffee Brand Storytelling Campaigns
Starbucks Unveiled Its Brand Design Evolution for the Public
32
Dessert-Paired Makeup Deliveries
Benefit Cosmetics is Sharing Boxes of Cake & Concealer in the UK
31
Child-Specific Flight Care Packs
The Kraft Flight Relief Pack is Filled with Items for Kids
30
Funhouse Chapel Rides
Norwich Cathedral's Ride Helps Visitors Appreciate Ornate Interior Details
29
Plant Care Hotels
The Patch Plant Hotel is the World's First Hotel Exclusively for Plants
28
Teacher-Specific Meal Plan Giveaways
Sun Basket Debuted the 'Treat Your Teacher' Program Giveaway
27
Iconic Vintage Jewelry Giveaways
JewelStreet is Giving Away a Necklace Worn by Marilyn Monroe
26
Traveling Food Taster Positions
Cruise Croatia Will Pay You to Take a 7-Day Food and Wine Cruise
25
Pop-Up Privacy Cafes
London's Facebook Cafe Shows Users How to Protect Themselves on Social Media
24
Beer Brand Appliance Stores
B.L. & Brown's Appliance Superstore Only Sells Bud Light Fridges
23
Neverending Pasta Passes
The Olive Garden Pasta Pass Provides Unlimited Servings of Pasta for Life
22
Alligator-Themed Beer Promotions
J. Wakefield Brewing Launched its New 'Drain the Swamp' IPA
21
Rich Keto-Friendly Smoothies
Smoothie King Recently Launched the Keto Champ Smoothie
20
Fall-Informed Brand Name Changes
Dunkin' Will Be Temporarily Changing Its Name to Pumpkin'
19
Kindness-Focused QSR Promotions
McDonald’s ‘McCafé It Forward’ Initiative Gives Out Free Coffee
18
Anniversary-Celebrating Customization Pop-ups
Gap is Celebrating its 50th Year with Workshops
17
Beer-Branded Lattes
American Beer Brand Recently Launched its New Limited-Edition Busch Latte
16
Spoof Fast Food Streetwear
Schnuggs by McDonald's Promotes Its New Spicy Chicken McNuggets
15
Pickle-Flavored Afternoon Teas
Branston Pickle Created Its Own Tea to Celebrate Afternoon Tea Week
14
Career-Pursuing Promotions
prAna's Dream Job Promotion Will Help Someone Pursue a New Passion
13
Closed-Loop Ice Cream Packaging
Unilever Unveils Magnum Tubs Made From Recycled Plastic
12
Bacon-Tasting Internships
Farmer Boys is Hiring a Bacon Intern for a One-Day Job
11
Branded Sandpaper Promotions
Marmite Pushes Branded Sandpaper for New National Cricket Game
10
Matchmaking Mascot Campaigns
Hinge's Mascot Wants You to Find Love and Delete the Machmaking App
9
Branded Pet Songs
BarkBox Will Write a Song Based on a Photo of Your Dog for National Dog Day
8
Serene Recruitment Campaigns
Mirum Helsinki Launched the Wilderness-Themed 'Creative Essence' Ad
7
Apologetic Soda Bottles
Mountain Dew Won Over Fans After an Error in Its Dewnited States Campaign
6
House Giveaway Promotions
Jimmy John's Promotes New 'Sandwich Delivery Zones' with House Giveaway
5
Celebratory All-Natural Dog Treats
Del Taco Debuts ‘Del Barko’ Dog Treats For National Dog Day
4
Passion-Pursuing Giveaways
STōK Cold Brew Coffee is Rewarding Three People with a "STōK-bbatical"
3
Ironic Storytelling QSR Campaigns
Popeyes' New Chicken Sandwich Will Launch at Sweet Dixie Kitchen
2
Crossover Room-Share Hotels
The Honduras Maya Hotel Launches its 'HotelBnb' Campaign
1
Dog-Centric Whisky Campaigns
Ardbeg Debuted a New Canine Delivery Service for Father's Day
Related Ideas
Zero-Plastic Science Conferences
Australian Marine Sciences Association Hosted a Sustainable Event
Plush Stress-Relieving Toys
Belly-Rub Pups by Awarenics Help People of All Ages Manage Stress
Branded Digitally Connected Parties
Desperados Digitally Connects Houses for a Giant House Party
Creativity-Fostering Design Toys
Alessandra Fumagalli Romario's Imaginary Language Encourages Kids
Plastic-Free Online Grocery Shops
Rise Mrkt Sells Kitchen Staples in Compostable Containers
Sky-High Dining Experiences
Deliveroo Offers Dining Experience in the Sky in the UK
Paired Pet Toys
This PetSafe Plaything Moves Sounds Between Two Electronic Dog Toys
Treat-Holding Pet Photo Accessories
Zulilys Sniff & Snap Helps to Simplify Pet Selfies
Modernized Fictitious Rooms
Pat McNulty Updates the Aesthetics of Iconic Rooms on TV Shows
Luxury Pop-Up Hotels
LateRooms.com Created a Spa & Hotel Pop-Up for Tough Mudder Participants
Dip-Holding Pool Float Giveaways
Heluva Good! & Nsync’s Singers Launched a Two-Person Pool Float
Earthy Luxe Hotel Branding
Hotel SEPP Communicates Luxury with a Twist Through Branding Practices
Apartment-Inspired Hotel Designs
Studio Tamat and Sabina Guidotti Curate a Boutique Hotel in Rome
Robotic Coffee Shops
Briggo's Fully Automated Coffee Haus Operates at All Hours Within the Airport
Cheesy Rolled Lasagnas
Olive Garden's New Four-Cheese Lasagna Rollata is a Remix on a Classic
Minimalist Directional Billboards
McDonald's France Delivers Vibrant, Direction-Giving Billboards
Contemporary Patterned Hotels
The Menhaden Hotel is Inspired by the Heritage of Greenport Village
Family-Friendly Axe Throwing Toys
The Zing ZAX Makes Axe Throwing Safe for User of All Ages
Sci-Fi Barbie Dolls
Mattel & Disney Created a Range of Fashionable Star Wars Barbie Dolls
Fast Food-Inspired Runway Shows
The Vetements SS 2020 Collection Borders on McDonald's Fashion
Dog Hospitality Travel Kits
Jet & Co's 'Travelling Tails' Help Pets Feel Welcome While Traveling
Slime-Producing Parody Toys
The Hangrees Fuse Pop Culture, Humor and Slime
Sustainable Hemp-Made Swimwear
Natasha Tonić Launched Minimalistic, Sustainable Bathing Suits
Blocky Bedroom Decor
Pottery Barn Kids Released a Collection of Minecraft Decor
QSR Take-Out Only Concepts
'Mcdonald’s to Go' is Launching in the UK and is Targeting Commuters
State-Specific Soda Labels
The DEWnited States Collection Represents All 50 United States
Sport Collection Pop-Up Experiences
GUESS Jeans U.S.A. is Debuting Its New Collection in LA
Vibrant LGBTQ-Friendly Hotels
Axel Hotel Madrid Opened Recently & Its Aesthetic Borders on Lavish
Upcycled Hair Product Packaging
KEVIN.MURPHY’s Ocean Waste Plastic Bottles are Sustainably Made
Extreme Golf Tournament Pop-Ups
'Smash Room Golf' Will Launch in Toronto to Let You Smash Things
Temporary Worship Space Proposals
Gensler Pushes for a Temporary Pavilion Alongside Notre-Dame
Scavenger-Hunt-Style Marketing Campaigns
Olive Garden's $100 Pasta Pass Gives You Unlimited Pasta
Mint-Holding Cufflinks
Tic Tac Created a Pair of Novelty Cufflinks for Stashing Four Small Mints
Candy-Themed Perfume Pop-Ups
Marc Jacobs is Hosting a Fragrance Event with Giveaways and More
Slime-Inspired Body Cleansers
Lush Cosmetics' Shower Slime is Made with Cornflour
Diet-Specific Meal Plan Delivers
Sun Basket's New Curated Online Market Offers More Meals Options
Alien-Themed QSR Pop-Ups
Arby’s Area 51 Event Will Feed Those Attending the Viral Facebook Event
Experiential Nursery Shops
STORY at Macy’s Collaborated with DICK’S Sporting Goods & Miracle-Gro
Fast Food Jewelry Giveaways
White Castle's Dr Pepper Ring Thing Giveaway Offers Luxury Jewelry
Traveling Food Taster Positions
Cruise Croatia Will Pay You to Take a 7-Day Food and Wine Cruise
Matchmaking Dessert Campaigns
Bumble is Matching Dating App Users to Halo Top Flavors
Fuzzy Velvet Makeup Sponges
Sunday Ivy's New Line of Velvet Makeup Sponges Has a Flawless Finish
Musical Beer-Branded House Parties
2 Chainz Preformed at the 2019 Bud Light House Party Tour
Dog-Friendly Taco Exhibits
Tacotopia's Dog Day Afternoons Treat Pets to "Barkaritas"
Space Landing-Inspired Beers
Elysian Brewing Launched an Apollo 11-Honoring Space Dust IPA 6 Pack
Sadness-Themed Gin Liqueurs
Firebox's Newest Mythical Spirit is Made with "Salty Tears"
Condiment-Inspired Ice Creams
Coolhaus & French's Created a Unique Ice Cream Based on Mustard
Nutty Banana Cream Pies
Popeyes' is Expanding Its Dessert Lineup with the Peanut Butter Banana Pie
Vegan Burger Giveaway Promotions
DoorDash is Giving Away Free Impossible Whoppers From Burger King
NFC-Enabled Cryptocurrency Toys
CryptoKaiju's Cryptokitty Figures are Traceable on the Blockchain
Colorful Iced Tea Beverages
Starbucks' Summer 2019 Menu Boasts New Teavana Flavored Tea Lemonades
Pop-Up Rosé Fountains
For One Day Only, Campo Viejo Wine is Celebrating the Launch of a New Rosé
Hot Air Balloon Activations
Hendrick's Gin Launched a 'Portal of Peculiarity' Air Installation
Humorous Alien-Inspired Beer Announcements
Bud Light's Area 51 Label Was Announced on Twitter
Seafood-Stuffed Mushroom Appetizers
Olive Garden is Now Serving Up Seafood Stuffed Mushrooms
Rocket Launchpad Cathedrals
Sebastian Errazuriz Offers a Counter-Proposal for Notre-Dame Rebuild
Collectible Toy Holiday Calendars
The Funko Pocket Pop! Marvel Advent Calendar Has 24 Characters
Minimalistic Dating Apps
Tinder Lite for Android Will Be a Leaner Version of the Original
Lab-Grown Palm Oils
Eco-Friendly Tech Startup C16 Biosciences Launched a Palm Oil Alternative
Steak-Infused Ice Cream Desserts
LongHorn's Steak & Bourbon Ice Cream Has "Steak Sprinkles"
Sustainable Production Model Pledges
Zara Vows to Be Using 100% Sustainable Materials by 2025
Ultra-Stylish Barista Gear
The Starbucks Reserve Roastery Taps BEAMS for an Exclusive Collection
Understated Cheese Brand Identities
Cracker Barrel Cheese Unveils Its Sophisticated Rebrand
Zero Waste Restaurants
Helsinki's Restaurant Nolla Sends Customers Home with Compost
Tennis-Themed Champagnes
Champagne Lanson Launched Wimbledon-Themed Bubbly at Selfridges
Creamy Zucchini Noodle Pastas
Olive Garden's New 'Zoodles Primavera' is a Lighter Pasta Option
Friend-Finding Travel Apps
The 'Travellar' App Connects Travelers to Others in a New Location
Music-Infused American Lagers
Bud Light's 'Gloria Brew' Was Brewed to the Sound of 'Gloria'
Digitally-Aged Anti-Racism Campaigns
The #ItsGettingOld Campaign Digitally Ages Victims
5G-Enabled Shipping Container Hotels
The OPPO 5G Hotel Gives Guests a Taste of Future Connectivity
Millennial-Targeted Beer Campaigns
Coors Light's 'Made to Chill' Ad Encourages Viewers to Unplug
Plastic-Free Ice Cream Shops
Nabati Ice Cream Shop Offers Eco-Friendly & Sustainable Cold Desserts
Health-Boosting Functional Beverages
Bio-Up's Drinks Support the Heart & Cholesterol Levels
Pumpkin-Infused Cold Coffee Brews
Starbucks' New Pumpkin Cream Cold Brew is Perfect For Fall
Cruise Ship Pizza Deliveries
Carnival Cruise Line's HUB App Lets Travelers Order Pizza and Beer
Affordable Mirrored Eyewear
Zara's Men's Mirrored Sunglasses Mimic Lavish Runway Styles
Actress-Inspired Pink Gins
Burleighs' Pink Gin Spirit Celebrates the Iconic Marilyn Monroe
Prepackaged Pumpkin Latte Creamers
The Starbucks Pumpkin Spice Creamer Creates a Rich Beverage
Bold Stammer Acceptance Campaigns
Zag Debuted 'Stamma' its Vibrant Inclusive Speech Campaign
Hibiscus Lemonade Drinks
The Organic Hibiscus Tea and Lemonade Beverage Boasts a Floral Flavor
Compostable Double-Walled Cups
The Bioware Impresso Double Walled Hot Cup is Eco-Friendly
Green Urban Initiatives
Paris Announces Plans to Plant Trees Around Some of Its Landmarks
Delivery Coffee Partnerships
Starbucks Canada Partnered with Uber Eats to Deliver in Select Cities
Humorously Honest Airline Ads
China Airlines' Commercial is Counter Intuitive but Successful
Unconventional Immersive Pop-Ups
Hendrick's Gin Launched the Unique 'Portals to the Peculiar'
Coffee Brand Canned Rosés
Dunkin' Created a Limited-Edition Can of Rosé Wine
Delivery App Coffee Partnerships
Starbucks Will Add a Delivery Option for Consumers Across the US
Authentic Anti-Consumerism Ads
Finn.no Launches Ironic Campaign to Reach Consumers Authentically
Yeast-Based Vegan Egg Whites
Dutch Startup FUMI Launches Egg-Alternative From Beer Waste
Blended Harvest Season Drinks
These new Frappuccinos from Starbucks Japan are Fall-Ready
Discarded Breakfast Cereal Beers
These New Seven Bro7hers Beers are Made with Kellogg's Cereals
Boomer-Honouring Hiring Policies
For His Bar-Restaurant, Kim Diaz Puts Emphasis on Older Staff
Candy-Flavored Cherry Sodas
Jones Soda and Airheads Created the New Cherry Pineapple Blast Soda
Career-Pursuing Promotions
prAna's Dream Job Promotion Will Help Someone Pursue a New Passion
Forested Beer Pop-Ups
Busch's One-Day-Only 'Pop Up Schop' is Hidden Within a National Forest
Diversity-Centric Job Titles
Luxe Label Chanel Appointed Its First Head of Diversity and Inclusion
QSR Guacamole Promotions
Chipotle is Giving Out Free Guacamole for National Avocado Day
Dual-Dipping Condiment Cups
Popeyes New Parmesan Ranch Double Dippers Let You Enjoy 2 Dips at Once
Science-Themed Coffee Ads
Starbucks & Bill Nye Partnered for the Scientific 'Whoa Nitro' Campaign
Vegan Matchmaking Services
'Find Veg Love' is a Dating Service to Connect You with Other Vegans
Cake-Inspired Coffee Creamers
The Coffee-Mate Red Velvet Coffee Creamer will Launch in September
Bacon-Tasting Internships
Farmer Boys is Hiring a Bacon Intern for a One-Day Job
Emotional Father Figure Ads
Michelob ULTRA's Dear #ULTRADAD Ad Thanks Mentors, Coaches and More
Sweet-Tart Cheese Teas
Japan's Machi Machi Serves Unique Beverages Like 'Wildberry Cheese Tea'
LGBTQ+-Centric App Updates
This Tinder Update is Meant to Act as a Safequard for LGBTQ+ Users
Creamy Mango Milkshakes
Tim Hortons Expanded Its TimShakes with the New Mango TimShake.
Better-for-You Performance Beers
Sufferfest's Kolsch-Style Beer Targets Athletic Consumers
Feminist Chocolate Commericals
UK-Based Chocolate Brand Galaxy Launches the 'Choose Pleasure' Ad
Humorous Celebrity-Endorsed Insurance Ads
Direct Auto Insurance Launched a New Cheeky Campaign
Football-Inspired QSR Products
Popeyes Louisiana Kitchen Prepared a Wingspan Box for the NBA Draft
Exclusive QSR Soft Drinks
Mountain Dew Sweet Lightning is Only Available at KFC Starting July 1
Personalized Portrait Accommodations
Villa de Campo Gives Guests Hand-Painted Oil Portraits
House Giveaway Promotions
Jimmy John's Promotes New 'Sandwich Delivery Zones' with House Giveaway
Pineapple Pale Ales
West Berkshire Brewery's 'Tropic It Like It’s Hot' Beer Re-Launches in the UK
Family-Friendly Cruise Waterparks
The Caribbean Princess Caters to Family Traveling Needs
QSR Vegan Yogurt Parfaits
Starbucks Locations in Canada are Launching Vegan Yogurt Parfaits
Digital Air Travel Passes
Google Pay's Boarding Pass Will Now Be Accepted by Alaska Airlines
Inclusivity-Focused Burger Ads
This Burger King Ad Employs Eduardo — a Cheerful Man Who is Blind
Travel Platform Flexible Refunds
TravelPerk Creates FlexiPerk Which Allows Users Cancellations
Crossover Room-Share Hotels
The Honduras Maya Hotel Launches its 'HotelBnb' Campaign
Energizing Pineapple Smoothies
'Pure Recharge Pineapple' Features Green Coffee Bean Extract
Weed Museum Pop-Up Events
The Weedmaps Museum of Weed Seeks to End Cannabis-Related Stigma
Crease-Proof Concealers
Benefit Cosmetics' Boi-ing Cakeless Concealer Shares Waterproof Coverage
Avocado Grove Giveaways
Chosen Foods is Giving Away a Special Prize for National Avocado Day
Humorous Reward App Campaigns
Ibotta Debuts Ironic 'Get That Money' Infomercial-Themed Commercial
Travel-Themed Train Campaigns
National Rail Launched the 'Get That Railcard Feeling' Campaign
Comedic Matchmaking Commercials
Rebel Wilson Stars in Match.com's New 'Let's Make Love' Campaign
Bee-Themed Beer Glasses
Joseph Holt Debuts the Limited-Edition Stripped 'Manchester Bee Glass'
Grapefruit-Infused Lagers
The Jubel Coast Beer Boasts a Crisp Profile and Refreshing Finish
Re-Introduced Internet-Inspired Beer Campaigns
Bud Light has Launched 'Internet Heroes of Genius'
Classic Soft Serve Shakes
Tim Hortons Has Expanded Its Drinks Lineup with the New TimShakes
Streamlined Dating App Transactions
Tinder In-App Purchases Now Go Directly to the App