With mental disorders like depression, attention deficit disorder and obsessive compulsive disorder occupying a prominent position in modern scientific research, mental illness awareness campaigns have become a staple of contemporary activism advertising. These campaigns range from photography series to pop-cup bakeries, making each of them incredibly memorable -- a fantastic technique for activist ads.
One particularly innovative campaign is a bakery by Miss Cakehead that will be popping up in London within the next year to promote depression awareness. Every cake sold in this bakery will be gray in color, highlighting the inner feelings of those suffering from depression. A large portion of the shop's profits will be going to organizations dedicated to depression research, making it both a delicious and charitable undertaking.
A second mental illness awareness campaign is that of a photographer who photographed an old, abandoned mental asylum, highlighting the poor living conditions of the space. This photo series warns against prejudice towards those suffering from various mental disorders, making a clear statement against institutionalization.
Each of these incredible mental health awareness campaigns brings something new to the movement towards acceptance of mental disorders. With these fantastically creative products, photographs and advertisements, mental health awareness has become more appreciated than ever.
44 Mental Illness Awareness Campaigns
44
Depression-Oriented Photography
Christian Hopkins’ Images Reflect His Battles with Mental Is
43
Personality Disorder Photography
The Daniel Regan typeB Series Explores Mental Health Issues
42
Self-Destruction Photography
The Despair by Daniel Grizelj Series Sheds Light on Depression
41
Disorder-Inspired Book Sculptures
Thomas Wightman's Book Sculpture Art Touches on Tough Topics
40
Eerie Abandoned Asylum Photography
David Maisel's Library of Dust Series Shows Haunting Hospitals
39
Drunkard-Inspired Sculptures
The L'ivrogne by Gilles Barbier is Soberingly Cartoonish
38
Mental Health Mood Walls
The 'Not Myself Today' Campaign Inspires a Simple Act
37
Lonely Housewives
Tamar Levine Portrays Depressing Domestic Life
36
Depressingly Honest Office Captures
These Office Photos are Cubicle Sympathizers
35
Happy Face Hour-Counters
Moody Watches Turn Mental Health into the Topic of the Minute
34
Duplicitous Depression Ads
Ads from Samaritans of Singapore Change Meaning When Flipped
33
Green Wall Abodes
This Living Structure by Samyn and Partners is Literally Covered in Plant Life
32
OCD-Enabling Workspaces
This Neat and Tidy Desk by I-Han Chen’s is OCD-Inspired
31
Depression-Fighting Magazines
The Marie Claire Australia 'Shine A Light' Campaign
30
Color Coded Homes
Rainbow Bookshelf
29
Modern Depression Depictions
The Ashley Lebedev Dustbowl is a Historical Treasure from the Attic
28
Capsular Breathing Bars
The Chlorella Oxygen Bar Gives the Public a Dense Dose of Fresh Air
27
Mood-Boosting Portable Lighting
This Ultra Bright Sun Globe Light is a Depression-Curing Device
26
Critical Wall Treatments
The Adam Parker Smith Installation Takes on Societal Issues
25
Color Coded Chopping Boards
For OCD Chefs
24
Depressed Dog Portraits
Martin Usborne's 'Nice to Meet You' Series Shows Sad Dogs
23
Depression Awareness Bakeries
The Depressed Cake Shop Sells Gray Cakes for Mental Health Charities
22
Emotion-Monitoring Accessories
The W/ME Wristband Aims to Keep You Balanced
21
Mood-Altering Apps
MoodAgent is an App Based on Mood Music
20
Artistic Mental Health Signs
Musings for Mental Health by ‘The Ghost' of We Kill You
19
Hilariously Haunting PSAs
This New Zealand Transport Agency Ad Uses Humour for Outreach
18
Ballooning Oppression Portraits
Janaina Tschape Captures Surreal Pictures of Isolated Women
17
Doll-Headed Ads
The Mental Health Foundation Campaign is Creative and Surreal
16
Obsessive Compulsive Cutting Boards
The OCD Chef is for Detail-Oriented Chopping and Dicing
15
Drug-Free Depression Therapy
Cranial Stimulator by Fisher Wallace Also Cures Insomnia & Anxiety
14
Robot Psychologist
MindMentor The Future Of Mental Healthcare
13
Wacky Well-Being Ads
The Dare ‘Time to Change' Commercial Sheds Light on Mental Health
12
Brain-Illuminating Earphones
The VALKEE Bright Light Headset Fights Seasonal Depression
11
Self-Abhorrence Art
Raphael Vincezi Creates Images Using Discouraging Words
10
Disorder-Awareness Depictions
Daniel Stolle’s Images Attempt to Bring Depression Awareness
9
Expressively Emotional Figurines
Mitsy of ArtMind Creates 99 Feelings Out of Ceramic Sculptures
8
Computer Program Therapy
The SimSensei Microsoft Kinect Sensor Program Monitors Feelings
7
Morbid Graveyard Celebrity Editorials
Kid Cudi is Reborn in the Complex February March 2013 Cover
6
Studied Academic Artwork
The Laura Javier The Elements of Happinness Posters are Scholastic
5
Depression-Detecting Applications
The EI Technologies Xpression Tool Monitors Moods
4
Depression-Alleviating Headgear
The Brainsway Helmet Uses Magnetic Stimulation to Treat Disorder
3
OCD-Reducing Brain Pacemakers
Researchers Have Found Ways to Reduce OCD with Brain Stimulation
2
Therapy Trend Report
Address the Significance of Trailblazing Treatments
1
Organizational Obsession Furniture
Folder Tables For Neat Freaks and Compulsive Planners
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Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Conversation Starter Crisps
Beavertown's Spicy Cheese Chips Support Talking About Mental Health
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Destigmatized Weight Health Campaigns
Felix's New Campaign Reframes Modern Weight Management
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Color Blindness-Exclusive Billboards
TD Unveils a Campaign to Highlight Its Accessibility Adapter
Memory-Stimulating Chocolate Boxes
Cadbury's Memory Bar Boxes Help People Living with Dementia
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Charitable Streaming Service Pop-Ups
All Proceeds from 'As Seen on Netflix' Support Mental Health
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Mental Health Coffee Blends
The Coffee Foundation Supports Mental Health Awareness
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Weight Wellness Campaigns
Atkins Way Invites Newcomers to the Low-Carb Lifestyle Movement
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Social Good Cannabis Products
Cherry Vanilla JAMS Jellies Support Breast Cancer Awareness Month
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Two-Person Seesaw Benches
Movember's A Problem Halved Bench Inspires Mental Health Conversations
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Inclusive Sporting Initiatives
Neurodiversity Celebration Week is Supporting Neurodiverse Sports
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Approachable Mental Health Sessions
The Talk Squad Provides Supports Gamers' Mental Health
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
AI-Generated Cancer Exhibitions
Gallery of Hope Uses AI to Picture Patients' Future Memories
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Motivating Journaling Apps
MindUp Encourages Users to Maintain a Daily Mindfulness Habit
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Stuttering Awareness Initiatives
The Canadian Stuttering Association & john st. Launch a Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Children's Food-Insecurity Campaigns
Subway's Never Miss A Lunch Campaign Is Set to Relaunch
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Suicide Prevention Campaigns
To Write Love on Her Arms Launches the Please Stay Alive Campaign
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Wellness-Focused Psychedelic Retreats
Tangerine Retreat is a New Facility in the Netherlands
Food-Focused Corporate Wellness Programs
Mind Food Body Addresses Unhealthy Eating Behaviors
Mental Health-Supporting Campaigns
'The Last Photo' is a Suicide Prevention Initiative
Neuroscientist-Backed Brain Health Series
Masterclass Launched a New Series Titled Brain Health
Digital Mental Health Toolkits
To Write Love on Her Arms Releases an Important Free Resource
Connection-Focused Health Apps
'Circles' Safely Connects People Struggling with Mental Health
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Awareness-Raising Rolling Trays
Hemper and 40 Tons Raise Awareness for Incarcerated Individuals
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Mental Health Postcard Platforms
BTS Partners with UNICEF to Launch a New Mental Health Initiative
Physical Activity-Promoting Initiatives
Cadillac Fairview Joins the Canadian Olympic Committee
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Motivational Footwear Campaigns
ASICS and Brian Cox Present the 'ASICS Desk Break'
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Symbolic Mental Wellness Rings
CONQUERing Recognizes the Importance of Suicide Prevention Month
AI-Powered Mental Health Platforms
The 'Thoughtful' Platform Combines CBT and AI
AI-Based Experiential Campaigns
#KnowtheSigns Uses AI to Raise Awareness on World Diabetes Day
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Anxiety Support Platforms
'I Am Anxious' is a Safe Space for People to Unload Their Feelings
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Collaborative Archival Campaigns
Gap x Madhappy to Launch Exclusive 90s Collection
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Inclusive Workplace Handbooks
The Northern Ireland Civil Service Debuts a Neurodiversity Handbook
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Personalized Psychiatry Services
Michigan Psychological Care Expands Across Michigan
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
2SLGBTQI Demetia Awareness Campaigns
'Help Us Remain' Emphasizes the Need for Dementia Support
Online Mental Health Resources
'Cerebral' Offers an Online Safe Space for Therapy and Psychiatry
Mental Health-Supporting Initiatives
BLAST Partners with Movember to Engage Esports Fans
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Doodling Mental Health Apps
The 'Scribble Journey' App Encourages Art to Explore Emotions
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Destigmatizing Migraine Campaigns
Shades for Migraine is a Campaign that Addresses Preconceptions
Mental Health Partnerships
Pacsun Has Announced a New Global Partnership with the Rare Impact Fund
Pink-Accented Bakery Packaging
Toufayan Bakeries is Marking Breast Cancer Awareness Month
Lung Health Awareness Campaigns
The Lung Health Foundation Teams Up with Maggie Mac Neil
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
Children's Illustrated Book Campaigns
The 'One in 100' Initiative Spotlights the Medically Complex
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Festive Gingerbread-Themed Cookies
Insomnia Cookies Unveils its Festive 'Jinglebread' Collection
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Awareness-Raising Pancreatic Cancer Campaigns
PanCAN Debuts the Change the Course Campaign
Awareness-Raising Salad Bowls
The Smile Farms Bowl Honors Disability Employment Awareness Month.
Breast Cancer Awareness Coffees
Blenz Coffee Hosted a Charitable Donation Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Mental Health-Centric Contest Campaigns
Carlton Cards Has Reaffirmed Its Support for Mental Health
Awareness-Driven Pink Mug Fundraisers
The Toasted Yolk Cafe is Running Pink Mugs for Cancer