Once used for preserving food, the mason jar has graduated from its common occupation and is now a brand mogul with mason jar marketing.
The mason jar has gained ultimate popularity among the millennial generation and it is said this is due to the the hipster movement. When these hipster consumer group began using mason jars as cups, candle holders, and other various objects, it became clear that the nifty jar could also be used as a marketing tool. Now major companies from dessert shops to wineries have invested in mason jar marketing to get their business booming. With its simple design and attractive shape, it is quite simple to personalize this jar to any company standards.
Mason jar marketing may appeal to the young hipster generation but it also catches the eye of an older crowd as well, making this marketing scheme alluring and effective.
20 Examples of Mason Jar Marketing
From Canned Party Invitations to Organic Artisan Aparatifs:
Malika Renee Butss — May 2, 2015 — Marketing
20
Mason Jar Cakes
The Bananappeal Desserts are Poshly Packaged and Flawlessly Frosted
19
Canned Party Invitations
This Unique Party Invitation is Wrapped Around a Food Product
18
Mason Jar Pies
Jam Jar Bakery Offers Customers an Easy Way to Enjoy a Messy Baked Good
17
Elegant Escargot Packaging
Lazy Snail's Beautiful Jar Encourages Cravings for Gourmet at Home
16
Mason Jar Cereal Branding
Dan Wells' June Cereal Packaging is Artisanal and Authentic
15
Mason Jar Wine Packaging
Petit Bocal by Tanya Heidrich Uses Unconventional Branding
14
Organic Artisan Aparatifs
These Brooklyn Brine Spicy Maple Bourbon Pickles are Full of Flavor
13
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
12
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
11
Mason Jar Merchandising
Ole Smoky Tennesee Moonshine Comes in a Screw-Top Glass
10
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
9
Rustic Rum Branding
Original Bacardi Rum Packaging Goes Back to Its Simple Cuban Roots
8
Simply Marked Mason Jars
Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
7
Hipster Drink Accessories
7-Eleven is Going Hipster with Mason Jar Slurpees & Mustache Straws
6
Humble Honey Branding
The Mediterra Packaging Looks Like it's Fresh from a Village Market
5
Minimalist Art-Invigorated Jars
The Son Brusque Jar Food Packaging Captures Southern Charm
4
Medieval Mason Jar Labels
Cute Cartoonish Game of Thrones-Inspired Labels are Available on Etsy
3
Toffee Bar Jars
These Giftable Toffee Blondies Come Pre-Measured in a Jar
2
Apple Pie-Inspired Alcohol
Ole Smoky Moonshine Comes in Delicious American Flavors
1
Mixology Cocktail Dice
The Tipsy-Turvy Dice Game Creatively Decides Your Cocktail Ingredients
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Canned Hand Soaps
Craft Naturals Sells Hand Soap in Canned Packaging
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Modern Magnetic Food Containers
The Cliik Food Storage System is Crafted with Tritan Plastic
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Mystical Fermentation Beverages
Moon Juice Kombucha Brews Health Drinks Using Lunar Cycles
Vintage-Inspired Candle Designs
The Maker Offers a Selection of Candles at Sephora
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Collaborative Holiday Jars
Pepperidge Farm X Rachel Antonoff Unveil Limited-Edition Cookie Jars
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Sustainable Canned Shampoos
Menz Club Pairs a Refillable "Forever Bottle" with Shampoo in a Can
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Reusable Eco-Friendly Candles
The Sustainable Flames Reusable Candle Jar Reduces Waste
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Self-Cooling Can Packaging
The 'Cool>Can' Cools Itself in Less Than Two-Minutes
Shopping-Friendly Candy Cane Packaging
The Clever Candy Peppermint Candy Cane Bucket is Festive
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Industrial Design Blenders
The conceptual Jar Blender Has a Minimalist, Tech-Influenced Form
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Insulated Cocktail Shakers
Yeti's Premium Cocktail Shaker Keeps Drinks Chilled to Perfection
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Bakery-Inspired Candle Boxes
The Maker Midi Candle Bakery Box is Luxe and Design-Forward
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Seasonal Drinkware Capsules
The Stanley 'Comfort & Joy' Collaboration Has Arrived for the Holidays
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Pint-Sized Jarred Desserts
JARS by Fabio Viviani Just Added a New Mini JARS Option
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Marker-Inspired Joint Tubes
Edie Parker Introduces the Marker Doob Tube Multi Pack
Peanut Butter Dessert Jars
Jar Joy's Peanut Butter Cup Jars are Viral TikTok Desserts
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Decorated Candle Tins
Soap & Paper Factory Introduces New Sustainable Candle Tins
Ketchup Sauce Packet Jackets
Heinz Shows Up to a Man Named Heinz's Wedding in a Unique Jacket
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Bespoke Yeast Spread Packaging
The Marmite x Elton John AIDS Foundation Jar is Artistic
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Vibrant Canned Cocktail Brands
Lake Hour Draws Inspiration from Lakeside Gatherings
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Canned Refill Systems
Meadow Invites Brands Offer Refills in Aluminium Cans
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Mini Craft Soda Cans
Jones Soda Debuted Jones Minis to Share Craft Soda in a Smaller Format
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Metal Tin Packaging
Dymapak Launches the 'Squeeze and Turn Tin' with Child-Resistant Technology
Cross-Border Condiment Campaigns
Daring Travelers Received Limited-Edition Smuggler Marmite Jars
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Soda-Inspired Sneaker Designs
The Wolverine Y Jarritos Trade Wedge Boot is Playful and Exclusive
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Sustainable Upcycled Glass Cups
HMM Design Creates a Unique Eco-Friendly Glass Cup
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Eco-Friendly Instant Noodle Packaging
Nissin Cup Noodles is Launching a New Paper Cup Packaging
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Artful Wedding Stationery
The Minted x The Met Wedding Collection Makes Masterpieces Customizable
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Elevated Fragrance Capsules
M. Hainey Expanded Its Fashion Offerings to Perfumes, Candles & More
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Eco-Friendly Coffee Tumblers
Reborn Coffee Inc. Launched Its Latest Product — the Reborn Tumbler
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Canned Water Kefirs
Agua de Madre Shares Sparkling Water Kefir by the Can
Sustainable Personal Cup Initiatives
Starbucks is Allowing Personal Cups to Be Used Again
Beverage Can Openers
The DAVI Can Opener Safely & Smoothly Removes Lids from Drink Cans
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Limited Edition Yeast Spreads
Marmite Presents the Limited Goodbye Yellow Brick Road Jar
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Cardboard-Inspired Ceramic Household Art
Jacques Monneraud Designs the Cardboard Collection
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Mini Boxed Wine Products
The Jam Shed Shiraz Mini Box Stays Fresh for Up to Six Weeks
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Canned Signature Margaritas
Mirror Margarita Launched a Ready-to-Drink Format
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Convenience-Focused Salad Jars
Gardencup Has Debuted the Garden Harvest Salad for a Limited Time
Sparkler-Holding Glass Jars
Kenji Fujii Designs the Sparkler in Your Palm Glass Jars