Social media plays a pivotal role in many consumers' lives and the July 2021 social media trends underscore how these platforms have changed to meet consumer needs.
One notable update in the world of virtual connection comes in the form of a new cannabis-specific social network. Called 'SmokeSesh.Life,' the new video sharing platform provides a safe and inclusive space for enthusiasts, brands, and other adults to connect over their love of the plant.
Another intriguing example from the July 2021 social media trends is a new social media experience called Tikky Town. The interactive experience is focused on capturing content that can be shared on social media and for this reason, it's called a "content playground for big kids." Located in the UK, the TikTok-inspired funhouse boasts over 30 vibrant environments for fans to interact with.
Top 30 Social Media Trends
From Hyper-Realistic Tattoo Filters to Digital Wedding Stickers:
Grace Mahas — Jul 17, 2021 — Social Media
30
Engaging Social Media Games
'Battle of the Influencers' Makes Social Media Social Again
29
Social Media Experience Stores
The O2 Created Tikky Town as a TikTok-Inspired Funhouse
28
Hyper-Realistic Tattoo Filters
Jerferson Araujo's Tattoo Filter on Instagram is Super Realistic
27
Tea-Inspired Loungewear
Pure Leaf Enters Fashion World This National Iced Tea Day
26
Beer-Branded Sneaker Collaborations
The Dame 7 EXT/PLYs Sport Modelo's Iconic Blue and Gold Colors
25
Caribbean-Influenced Spice Blends
Tabitha Brown & McCormick Made Sunshine All Purpose Seasoning
24
Single-Day Dating Apps
The Thursday Dating App Can Only Be Used on Thursdays
23
Musician-Backed Mixed Snacks
Mars Wrigley Tapped Three Emerging Musicians for the M&M'S MIX Launch
22
Interactive Livestreamed Runways
Social Tourist's TikTok Fashion Show Was Made by Gen Z for Gen Z
21
Cannabis-Centered Social Networks
SmokeSesh.Life is a First-of-Its-Kind Video Sharing Platform
20
Short-Form Lamp Campaigns
Lamps Plus Partnered with TikTok Creators on Content for Ages 35 and Up
19
Kindness-Focused Social Media Campaigns
TikTok Recently Launched a Global #CreateKindness Campaign
18
Digital Wedding Stickers
David's Bridal Created BrideMojis to Meet the Needs of Modern Brides
17
Boozy Cranberry Punches
BeatBox Beverages Tapped a TikTok Star to Debut Cranberry Dreams
16
Egg-Focused Restaurant Challenges
The #EggDishChallenge on TikTok with a Rebound Post-Pandemic
15
Enriched Short-Form Videos
TikTok Jump Lets Creators Link to Mini-Programs & Services in Videos
14
Focus-Enhancing Smartphone Apps
The 'Rocket' App Prevents Distractions By Helping a User Focus
13
Gentle Eco-Friendly Skincare
Selfless by Hyram Sparks Social Change Within the Beauty Industry
12
Father's Day Guidance Contests
Progressive Insurance is Giving Away Cameos from Dr. Rick
11
Social Media Buy Black Campaigns
Facebook Highlights Black-Owned Businesses for Juneteenth
10
News Network NFT Platforms
Vault by CNN Lets Users Own Iconic Moments as NFTs
9
Celebrity-Inspired Candy Filters
Kinder Bueno Created the buenobot for National Selfie Day
8
Televised Music Festivals
The Glastonbury Experience 2021 Will Replace the Classic Festival
7
Viral Whipped Lemonade Recipes
Swoon is the Perfect Ingredient for the Viral Beverage
6
Skateboarding-Inspired Sandwich Ads
Subway and Tony Hawk Launch the new Drop In To Win Contest
5
12-Hour Pride Livestreams
The TikTok Pride Finale Shares Hours of Live Programming
4
Expanded Music App Features
Spotify Launched the Custom-Curated Only You In-App Experience
3
Subscription-Based Social Media Features
Twitter Blue Adds a Ton of Handy Features for Subcsribers
2
Streetstyle Video Runways
The Coach RTW Fall Winter 2021 Show Was Styled Like a Retro TV Segment
1
Meditative Software Music
Windows' Startup Sounds Slows Computer Sounds to a Meditative Speed
Related Ideas
Social App-Connected Smartglasses
The Ray-Ban Meta Smart Glasses Can Now Post onto Instagram
AI-Powered Digital Avatars
Instagram Now Allows Users to Create Their Own AI Avatars
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Pet Shopping Networks
IKEA is Launching an Interactive Pet Shopping Network on TikTok Live
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Social Media Fitness Hubs
Peloton and Tiktok Boast the #TikTokFitness Peloton Hub
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Luxury Handbag Social Integrations
Prada and Miu Miu Add New Options to Snap's Bitmoji Wardrobe
Simplified Content Creation
FastContent Generates Daily Social Media Posts with Just One Click
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
360 Photo Booths
PhotoboothTO Introduces the Future of Event Photography in Canada
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Social Connection Cannabis Drinks
Herbal Oasis Social Tonics are Made with Hemp-Derived THC
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
D2C Cannabis Lifestyle Marketplaces
SWED Takes Snoop Dogg's Cannabis Empire Online
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Basketball Social Networks
Basktball is the Sports Social Network for Fans and Players Alike
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Social Media-Based AI Travels
Let’s Trip AI Simplifies the Process of Crafting Memorable Trips
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Authentic Dating Apps
Menta Social is a Dating App For People Looking for Real Connections
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Shareable In-App Streaming Players
TikTok is Integrating Spotify Music with its Platform
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Personalized AI Stickers
This Site Turns Text and Face Photos Into Custom Stickers
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Intimate Social Media Websites
Bubbl Widget Builds a Small Online Community of Close Friends
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
3D Art Communities
Sparlit is the First Social App for Sharing and Interacting with 3D Art
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Automated Social Media Creation
Postlyy Helps People Effortlessly Manage Their Socials