From collaborative STEAM series to organ donor streetwear, the July 2021 social good trends underscore how brands are working to support their fellow human.
Notable, Gegen den Tod auf der Organwarteliste recently joined forces with eight streetwear brands to create new wearable Organ Donor IDs. The initiative comes in response to a recent study that shows Germany has 77% less organ donation than other European countries. The collection includes t-shirts, totes, hats, and other practical styles.
Another interesting example from the July 2021 social good trends list comes from 'Actually Curious.' The new socially conscious card game aims to promote equality for all by "help[ing] players build connections through meaningful questions." The game consists of 52 black cards that range on topics like LGBTQ+ and women's rights, mental health, and more.
Top 45 Social Good Trends in July
45
Modular Kiosk Shelters
Natura Futura Arquitectura Conceived The Ambulantito In Response to Poverty
44
Community-Building Horticultural Pods
This Community Greenhouse is Created by Enrich Group
43
Organ Donor Streetwear
Gegen den Tod auf der Organwarteliste Created Wearable Organ Donor IDs
42
Eco-Focused Tourist Attractions
The Eden Project Dundee Will Feature Expansive Walled Gardens
41
Customized Pride Cookie Packs
The OREOiD Pride Packs were Created with PFLAG
40
Recycled Plastic Olympic Podiums
The Tokyo 2020 Olympic Podiums are Printed with Recycled Plastic
39
Soccer-Themed Charitable Beer Mats
Proceeds From the Weird Euros Beer Mats are Donated to Charity
38
Nostalgic Wristwatch Reworks
The Reworks by Finn Magee Transform the Classic Casio Wristwatch
37
Human Rights Card Games
Actually Curious Promotes Empathy Through Storytelling
36
Limited-Edition Pride Shave Sets
Harry's Men's Care Brand Launched its Shave With Pride Set
35
Revolutionized Lingerie Brand Purposes
Victoria's Secret Debuts the New VC Collective
34
African Diasporic Pavilions
Ini Archibong' Pavilion of the African Diaspora is called The Sail
33
Charity-Driven Germ-Proof Mouth Pieces
The Rainbow Sherbet MouthPeace is Physician-Backed
32
Charitable Luxury Fashion Initiatives
LXR Partners with LGBT Youthline on a Special Campaign
31
Life-Sized Elephant Conservation Projects
London Welcomes Imaginative Public Art to Its Parks
30
Social Media Buy Black Campaigns
Facebook Highlights Black-Owned Businesses for Juneteenth
29
Architect-Backed Pride Timepieces
Project Watches Launches its Second Edition Pride Prism Watch
28
Indigenous Peoples Fishing Agreements
A New Fishing Offers Reconciliation with Indigenous Peoples
27
Free Queer Libraries
In Honor of Pride, Aesop Toronto Debuts the Ephemeral Aesop Queer Library
26
Indigenous Tourism Donations
WestJet and ITAC Provide $90,000 to Indigenous Tourism Businesses
25
Inclusive Bar Initiatives
Miller Lite's Open & Proud Creates Safe Spaces for the LGBTQ Community
24
Pride-Celebrating Apparel Collections
The North Face Pride Collection Supports the Community
23
LGBTQ+ Legal Support Organizations
The Sylvia Rivera Law Project Advocates for Self-Determinacy
22
Limited-Edition Tie-Dye Cans
BABE Releases Limited-Edition Tie Dye Cans in Support of The ACLU
21
Pride-Themed Clothing Capsules
Mavi Announced the Release of Its First Ever Pride Collection
20
Charitable Candy Bar Packaging
Ferrero USA Teamed Up with Children’s Miracle Network Hospitals
19
Snack-Branded Inclusive Initiatives
Doritos Recently Debuted the New 'SOLID BLACK' Initiative
18
Pride-Celebrating Sparkling Water Makers
The SodaStream Rainbow Story is Customizable
17
Sly Anti-Gun Violence Ads
Change the Ref Involved the Former NRA President in a Gun Violence PSA
16
BIPOC Business-Supporting Services
American Express is Launching a Mentorship and Grant Program
15
Tree Planting Search-Engine Projects
Ecosia Plants Trees for Internet Search Initiatives
14
Prideful Convenience Store Clothing
The HOMOCO x Kum & Go Collection Celebrates Pride Month
13
Ecommerce Black-Owned Brand Support
Instacart Debuts $1m Ad Initiative to Boost Black-Owned Brands
12
Reconciliation-Focused Cannabis Markets
Red Market Brand Pursues Economic Reconciliation
11
Inclusive Cotton Candy Balms
The ChapStick Love Wins Lip Balm Supports the It Gets Better Project
10
Trans People-Specific Hotlines
Trans Lifeline is an Important Emotional and Financial Support
9
Supplier Diversity Vendor Partnerships
Albertsons Debuts Early Payments for Supplier Diversity
8
Playful Aesthetic Retro Toasters
Bungie Introduces the New Destiny Toaster with Vibrant Colorways
7
Heartfelt Anti-Abuse PSA
Day After Day is a PSA about Domestic Violence During Covid-19
6
Reconciliation-Focused Urban Reserves
Carry the Kettle Supports Economic Reconciliation
5
Branded Virtual Drag Brunches
SkipTheDishes Celebrates Pride Month with Virtual Drag Brunch
4
Charitable Special Edition Razors
The Schick 'Shave The Day' Xtreme 3 Sensitive Razor is Themed
3
Local Bar-Supporting Ads
Bulleit Debuts the New 'Local Bar Sundays' Hospitality Mission
2
Collaborative STEAM Series
LEGO and NASA Created Build to Launch to Teach Tech, Art & Science
1
Reconciliation-Focused Banking Initiatives
CIBC Honors Indigenous Peoples Day With New Initiative
Related Ideas
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Thematic Denim Collections
Soorty's SS26 Collection Merges Innovation with Sustainable Practices
Climate Conscious Summer Bags
BAGGU Launches a New Collaboration with Collina Strada
Boldly Tonal Patient-Designed Sneakers
Nike Unveils the 2024 Doernbecher Freestyle Collection
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Minimally Designed Collaborative Streetwear
Stüssy and Our Legacy Joins Forces on a New Capsule
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Cozy Sustainable Fashion
Good For Sunday Offers Curated Cozies that are Perfect for Fall
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Elephant-Inspired Charitable Fashion Lines
LOVE BRAND & Co. Partners with Elephant Family USA
Effortless 90s-Inspired Spring Streetwear
thisisneverthat Presents its New Collection for SS23
Versatile Menswear Capsules
Norse Project Debuts Its Second Instalment for Spring/Summer 2023
AI-Generated Denim Capsules
Soorty Unveils HumAin Chapter 2 at the Intersection of Tech & Fashion
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Sustainable Clothing Collections
New 'Regenration Nation' Collection is Inspired by Unity
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Rice Straw Fashion Collections
Siam Kubota and Greyhound Original Launch 'Turn Waste to Agri-Wear'
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Sustainable Indian Streetwear Lines
Cloveify Wearables Launches its New Sustainable Clothing Line
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Pride-Honoring Fashion Collections
JW Anderson Launches the Studs Collection for Pride Month
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Planet-Friendly Denim Collections
Soorty's Stunning New Denim Pieces Are Sustainably Crafted
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Themed Denim Collections
Soorty's SS2025 Collection is Named Denim Threads of the World
Colorful Collaborative Tech Sneakers
Jae Tips and Saucony Unveil the To Do List Collection
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Conscious Consumerism Apparel
&OR Collective and H Project by Holt Renfrew Unveil Exclusive Pieces
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Collaborative Sport-Centric Apparel
PSG and Jordan Brand Join Forces on a New Collection
Sustainable Beachwear Collections
Parley for the Oceans and Dior Launch New Beachwear Collection
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Ukrainian Creative High-Fashion Brands
Angel for Fashion Debuts THEO's Latest Collection
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Timeless Romantic Apparel
Grey Bandit Offers an Array of Summer-Ready Apparel
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
African History-Inspired Streetwear
Daily Paper Launches a New Collection for the SS23 Season
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Denim-Based Summer Fashion
A1 Denim Highlights Themes from the 90s for the SS23 Capsule
Forest-Friendly Fashion Partnerships
GANNI and Canopy Join Forces to Enhance Sustainability
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Zero-Waste Knit Collections
&OR Collective's Newest Additions Boast Earthy Tones
Collaborative Graphic Streetwear
Girls Don’t Cry and HUMAN MADE Unite for a Spring 2023 Collection
Sustainable Turkish Textile Initiatives
ILO Turkiye and Ekodoku Aim to Boost Eco-Friendly Textiles
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Childhood Carnival-Themed Fashion
Gerrit Jacob Unveils its New Collection for the SS24 Season
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Summer-Inspired Vibrant Streetwear
Colorful Rebel Unveils a New Bright Collection for SS23
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Ultra-Ethical Charitable Sweatshirts
The Good for Sunday x CBC Collaboration is Now Available
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
Recycling Fashion Promotions
&OR Partnered with SuperCircle for Global Recycling Day in November
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Ocean-Saving Crewnecks
Good for Sunday's Save the Ocean Bamboo Crewneck
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Lightweight Summer Fashion Capsules
Drama Call Presents its Latest Collection for Summer
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
Sustainable Charcoal Brands
The Good Charcoal Company Sponsors Free BBQs for Those in Need
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Summer-Ready Vibrant Streetwear
Corteiz Presents its Newest Collection for the Summer
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Social Good Hoodies
Brunette the Label x Mamas for Mamas Join Forces in a New Collaboration
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Retro-Themed Summer Streetwear
COMME des GARÇONS Joins BAPE on a New SS23 Collevtion
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Vibrant Summery Skate Streetwear
Always Do What You Should Do Drops a NOAH Collection
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Esports Sportswear Partnerships
Team Vitality Signs a Deal with Danish Sportswear Brand hummel
Whimsical Ethically Made Apparel
iClothing Unveils its Bold and Eco-Friendly Sugarhill Collection
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application