This collection of fairy tale campaigns is a direct result of people's current obsession with the genre in general. Although modern interpretations of such fabled stories have been cropping up in the media and pop culture industries for some time now, they are holding strong with new plot twists such as seen in the upcoming Christmas blockbuster, 'Into the Woods' and hit TV show 'Once Upon a Time.'
People of all ages are enjoying the escape from realism these fairy tale campaigns offer. Not to mention a focused direction when it comes to indulging one's imagination. It is interesting to note how diverse these fairy tale campaigns are as well. Spanning a variety of industries including fashion, dating and even social good realms, it is hard not to imagine the genre's influence in many other ways.
32 Examples of Fairy Tale Campaigns
From Whimsical Storytelling Ads to Fabled Murder Commercials:
Meghan Young — Dec 11, 2014 — Marketing
31
Fairy Tale Fashion Ads
The Latest Kurt Geiger Fall Campaign Stars Model Karen Elson
30
Twisted Disney Campaigns
The '13th Street Horror Channel' Ads Kill Off Cinderella and Snow White
29
Abruptly Ended Fairy Tales
The Abril Educacao Ad Campaign Encourages People to Keep Reading
28
Fairytale Peeled Fruit
The Wusthof Knives Snow White Ad Divulges a Knack for Detail
27
Fantastical Plastic Surgery Ads
The Clinica Dempere Campaign is Inspired by Fairy Tales
26
Enchanting Forest Fashion Ads
The Vera Wang Fall 2013 Campaign Stars a Nature-Loving Shu Pei
25
Farcical Fairytale Dating Ads
The McCann Erickson JDate Poster Promotes Serious Relationships
24
Fairy Tale Polish Ads
The Avon Colortrend Contos de Fadas Campaign is Entirely Enchanting
23
Enchantingly Soft Fashion Ads
The RED Valentino Spring 2014 Campaign Stars Natalie Westling
22
Fairy Tale Dating Ads
The Match.com Campaign Helps Find True Love Wherever
21
Whimsical Fairytale Christmas Advertisements
The Marks and Spencer Advert is Stunning and Playful
20
Scandalous Male Stripping Flashmobs
A Nivea Advertisement Turns Up the Heat to Promote its Product
19
Messy Storybook Ads
OMO's Fairy Tale Campaign Ads Shows That Getting Dirty Helps Happy Endings
18
Whimsical Woodland Campaigns
Brooks' Unquestionable British Tradition Ad is Fashionably Foresty
17
Objectified Fairytale Characters
Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min
16
Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
15
Fairytale Condiment Ads
The Banuete Chilero Campaign Recreates Racy Princesses from Childhood
14
Classic Fairytale Book Ads
The Gandhi Bookstores Ogilvy Ads are Immersed in Fantasy
13
Mythological Phone Book Ads
Sara Pinto Creates Clever Fairy Tale Ads for the Yellow Pages
12
Fabled Restaurant Campaigns
The Caminho de Casa Print Ads Take a Fairytale Turn
11
Fairy Tale Murder Commercials
The Three Little Pigs Advert by The Guardian Tells a Dark Story
10
Fairytale-Inspired Menswear
The superNova. AW13 Lookbook Takes Cues from 'Snow White'
9
Paper Diorama Ads
The Colsubsidio Book Exchange 2013 Campaign is Inspired by Fairy Tales
8
Self-Sufficient Heroines
Fairytale Femmes in Home Depot's DIY Ads Don't Need Men
7
Romantic Underwater Commercials
The Kusmai Tea 'La Beaute Des Melanges' Campaign is Fanciful
6
Religious Fairy Tale Ads
The Viva e Deixe Viver Campaign Compares Prayers to Stories
5
Modernized Fairy Tale Ads
Sky Broadband Invites You to Live 'Happily Ever After'
4
Fairytale Denim
Levi's Ads Show 'Little Toughies' in Children's Stories
3
Whimsical Storytelling Ads
Characters Come to Life in AT&T's Bedtime Stories Commercial
2
Anti-Fairy Tale Ads
Mercy Academy Hopes Its Ads Will Attract New Students
1
Fairytale Floor Cleaner Ads
Cif Promotes Its New Express Line with a Sleeping Beauty Story
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Rom-Com Dating App Campaigns
Tinder's It Starts With a Swipe Reimagines Meet Cutes
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Fact-Checking Skincare Campaigns
CeraVe's #FactCheckYourFeed Campaign Stars Jack Whitehall
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Exquisite High Jewelry Campaigns
Boucheron's New Campaign Film Was Directed by Claire Choisne
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Global Scotch Whisky Campaigns
DEWAR'S Debuts its 'Here's to the Story' Campaign
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Fashion-Inspired Sleep Aid Campaigns
Unisom is Partnering with Fashion Designer Christian Siriano
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Collaborative Creative Writing Games
CrowdTales is a Multi-Player Continue-the-Story Game
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Global Hospitality Campaigns
Raffles Hotels and Resorts Debuts 'The Butler Did It' Campaign
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Budget-Friendly Airline Campaigns
Sunwing Vacations Debuts the Flynancial Advisor Campaign
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child