You don't have to be a gamer to click through and appreciate all of these EA innovations -- but it certainly wouldn't hurt.
EA (short for Electronic Arts) is one of the biggest video game studios around. Their presence is felt almost everywhere, from their epic commercials to their recent sneaker releases. If you don't believe that video games are big business, then you need to click through these EA innovations asap.
19 EA Innovations
18
Product Placement in Video Games
17
College Sports Star Sneaks
The Nike Tim Tebow Trainer is Perfect for Florida Fans
16
Athletes As Religious Figures
Tiger Woods Walks on Water in EA Sports Ad
15
Videogames Theater
Large Scale Entertainment
14
Artistic Athlete Photography
Dylan Coulter Helps With Olympic Withdrawal
13
iPhone Got Game + Application SDK
First Multi-touch iPhone Games
12
Political Ads in Video Games
Obama Billboard in 'Burnout Paradise'
11
Macho Manfomercials
Electronic Arts Promotes New Game Without Mentioning It
10
Video Game Sports Shoes
The Nike Madden 11 Trainer is a Fitting Football Tribute
9
Rubik's Cube Golfing
Tiger Woods EA Ad
8
Virtual Personal Trainers
EA Sports Active For the Wii
7
Interactive Gaming Consoles
Trend Hunter's Hands-On Microsoft Kinect Review
6
Timely Video Game Marketing
Brett Favre In Jets Jersey on Madden '09
5
Mock Election Launch Stunts
Electronic Arts Toons Politicians to Promo 'Sims 3' for Consoles
4
Pump-Up Sports Campaigns
EA Sports Fifa 2010 Campaign Evokes Community Passion for the Game
3
Interactive Sport Sales
EA Games Launches Grand Slam Tennis Application On Facebook
2
Chaos-Inducing Publicity Stunts
EA Gas Giveaway for Mercenaries 2
1
Magical Game Teasers
New Harry Potter Video Game Trailer Taunts Fans
Related Ideas
Speed-Optimizing Running Shoes
adidas Unveils the Adios Pro 4 and Evo SL Sneaker Models
Football Management Tournaments
FIFAe Introduces the Football Manager FIFAe World Cup
AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Progressive Fabrication Footwear
Assa Studio Limited Launches the Evolve Footwear Capsule
Stealthy Stitched Lifestyle Sneakers
Nike Introduces a Look at its New Killshot 2 Premium Sneaker
Tablet-Made Exclusive Sneakers
Nike Craetes an Exclusive Made on iPad Air Max 1 Shoes
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Smartphone-Controlling Sneakers
The Samsung Shortcut Sneaker Can Perform Five On-Device Actions
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
RFID-Enabled Sport Sneakers
BANBROKEN ARTDesign Sport Shoes Have the TAP-Tech Feature
Dynamic Thigh-High Tech Sneakers
Voo Store Joins On Running to Create a Unique New Sneaker
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Digitally-Collectible Footwear Items
Epic Games is Now Selling 'Kicks' in Fortnite
Motion-Sensing Mobile Gaming Consoles
The Conceptual 'Nova' Handheld Game Console is Sensor-Laden
Y2K Era Sneaker Designs
The Oakley Edge Icon Brings Millennium Style to the Golf Course
GenAI Eyewear Shows
Innovative Eyewear Launched the First Generative AI Fashion Show for Eyewear
Football Boot-Inspired Sneakers
Nike Launches the Air Max Plus Tiempo Sneaker Model
Gaming-Inspired Haptic Response Sneakers
The Nike PG2 PlayStation Shoes are Paul George-Approved
Commemorative Sneaker Shops
The '85 Shop by eBay Shares a Collection of Original Air Jordan 1s
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Camo-Patterned Collaborative Sneakers
BAPE and adidas Originals Join on a Sneaker Model
Branded eSports Earbuds
These Sony PlayStation Earbuds Have SIE-Developed Wireless Technology
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Sneaker-Inspired Chair Concepts
MarkVonRama Showcases a Series of Nike and Jordan-Inspired Chairs
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Sports Brand Design Evolutions
The Vitra Design Museum will Host Nike: Form Follows Motion
Premium Low-Cut Lifestyle Sneakers
Nike Unveils a Stealthy Air Force 1 Low Paris Sneaker
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Synthetic Leather Lifestyle Sneakers
Nike Adds a New Air Max Pulse to its Have a Nike Day Series
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Footwear-Inspired Puzzle Brand Partnerships
Nike and LEGO Launch a Multiyear Partnership
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
AI Fashion Weeks
AIFW Explores Digitally-Powered Collections & the Future of Fashion
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Deep Blue Lifestyle Sneakers
Nike's Air Max Force 1 Low Evo Gets a Team Royal Colorway
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Elevated Collaborative Football Shoes
adidas and Notitle Join Forces on the Samba Sneakers
Tech-Enhanced Athlete Wearables
Nike and Hyperice Aim to Enhance Athletes' Warmup and Recovery
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Interchangable Sporty Golf Shoes
Nike and Eastside Golf Drop the Air Zoom Victory Tour 3 Shoe
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Dynamic Sole Unit Sneakers
adidas Brings Attention to its New Zponge Sneaker Model
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
Italy-Inspired Textural Sneakers
Nike Presents a Blue and White Air Max Plus Sneaker
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Artist-Backed Breakdancing Sneaker
Futura Joins Nike to Decorate the Jam Sneaker Model
Sneaker-Validating AI Tools
Osmo AI Can Potentially Be Used to Identify Counterfeit Sneakers
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Designer-Backed Low-Cut Sneakers
adidas and Stella McCartney Create a New Court Boost
AI-Enabled Sneaker Marketplaces
Neatsy.ai Has Shoppers Scan Their Foot to Find the Perfect Fit
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Exclusive GenAI Sneakers
Balmain and Ant Kai Used Generative AI to Customize Unicorn Sneakers
Eyeball Motif Bulbous Sneakers
Mizuno Introduces a Unique Pair of the Enerzy Running Shoe
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Interactive AI Storytelling
Euphoria Stories Crafts Unique Storylines That Respond to Decisions
Football Superstar Convenience Capsules
7-Eleven Presents the Always Open x Ja’Marr Chase Merch
Dynamic Fashion-Forward Basketball Shoes
Balenciage Presents its First Basketball Sneaker Model
Holographic Game-Inspired Apparel
PUMA Unveils a New Collaboration with PlayStation
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Maximalist Pop Art Sneakers
Keiichi Tanaami Joins adidas On a Pair of its Superstars
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Co-Branded NFT Sneakers
STEPN x adidas Genesis Sneakers is a Limited-Edition NFT Collection
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Sneaker-Inspired Sporty Bags
adidas and Avavav Introduce the Forza e Coraggio Collection
Co-Branded Digital Sneakers Collections
STEPN Partners with Steve Aoki's A0K1VERSE
Intelligent Portable Board Games
Kai Xia Designs the EIFplay Chessboard with a Digital Approach
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Collaborative Slim Lifestyle Sneakers
Crazy Raccoon Takes a Go at It Own adidas Samba Sneaker
Data-Driven Esports Partnerships
Electronic Arts Teams Up with Stats Perform Ahead of FC24
Text-to-Video AI Avatars
AI Studios Brings Content to Life
AI Encyclopedia Pages Writers
Wikipedia Article AI Saves Time and Energy By Producing Wiki Pages
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Phygital Luxury Sneakers
The Dior B33 Sneakers Use NFC Tech to Link to a Digital Twin
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Casual Mini Games
This Online Hub Allows for Players to Easily Learn Engaging Games
Rebooted Fan-Favorite Skating Games
EA Games is Bringing Back Popular 'skate' Franchise
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Interactive Gaming Clogs
These Special Crocs Can Be Scanned for an Exclusive Gaming Experience
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Sneakerhead Mentoring Programs
eBay's Sneaker Academy Turns Sneakerheads Into Entrepreneurs
Iconic Chair-Inspired Footwear
Eames Office and Reebok Join Forces on a New Collection
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Game Console-Branches Streetwear
PlayStation Joins F.C. Real Bristol and SOPH on a Fashion Capsule
Reformed Gaming Developers
343 Industries is Reforming as 'Halo Studios' for New Halo Projects
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Singer-Collaborative Retro Sneakers
Nike and Billie Eilish Create a New Air Alpha Force 88
All-in-One Productivity Apps
Evo Brands Itself as 'The Everything App'
Advanced Gaming Performance Supplements
NOW Sports E-Sport Reaction Helps to Keep Gamers Sharp
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Collaborative Esports Events
Samsung and GIANTX are Hosting an Activation at EGX Comic Con
Sustainably-Minded Lifestyle Sneakers
Proto Collective Unveils Its First Earth-Friendly Sneakers
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Electronic Waste-Built Racing Cars
Lazerian and Envision Racing Design the Recover-E Series
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
AI Football Games
Futureverse's 'AI League' Lets FIFA Superfans Manage Their Own Pro Teams
Game-Collaborative Phygital Apparel
Balenciaga Unveils a Collaboration with Need for Speed Mobile
Gamified Office Worker Exercises
Crouch Beat Encourages Workers to Get Up and Moving
AI Corporate Event Assistants
Nowadays is a Tool for Companies Looking to Enhance Event Management
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Interactive Video Learning Platforms
Elai Creates Immersive AI Videos with Quizzes
Turn-Based Strategy Games
EA SPORTS Debuts the Football Strategy Game 'FC Tactical'
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab