These commercials from the Super Bowl can provide a great understanding of what makes a good ad. Some of them were banned, while others spurred water cooler conversations for weeks after. The key is always creativity, but a little dose of pop culture never hurt either.
Commercials from the Super Bowl are different than ads debuting during any other program on TV because of all the hype surrounding this particular event. The Super Bowl is not only the most watched sporting event in the world, it's also an advertising convention where all the big brands try to outdo each other.
Whether it's this year's 'Get It Crackin' Wonderful Pistachio ad featuring Psy, or the patriotic message from Tracy Morgan on how America has changed, there's never a shortage of things to talk about after Super Bowl Sunday.
61 Commercials from the Super Bowl
49
Ban-Inducing Advertising
Some Banned Superbowl 2011 Commercials Aim To Fail for Publicity
48
Avian Super Bowl Ads
This Angry Birds Super Bowl Trailer Is Comedically Brilliant
47
Adultized Baby Commercials
This 'Uncensored E-Trade' 2011 Superbowl Compilation is Intriguing
46
Comedic Chimpanzee Commercials
This Careerbuilder 2011 Super Bowl Ad Doesn't Monkey Around
45
Epic Sci-Fi Car Ads
The Kia Optima Super Bowl 2011 Commercial
44
Insectified Car Spots
The Volkswagon Black Beetle 2011 Super Bowl Ad Travels to a Buggy World
43
Dancing Pistachio Viral Ads
This Psy Super Bowl Commercial Re-Visits Gangnam Style
42
Tax Service Ad Spoofs
This Jackson Hewitt Commercial Pokes Fun at Child Tax Benefits
41
Spoof Body Spray Ads
This Axe Super Bowl Ad Puts Astronauts Over Everything
40
City-Dwelling Astronaut Photography
The Axe Astronaut Space Competition Sends 22 Fans into Orbit
39
Unrealistic Animal Race Ads
This Skechers Super Bowl Commercial Pits Man Against Cheetah
38
Seductive Sumo Advertising
This 2011 Subaru Forester Commercial is Heavy-Hitting Hilarity
37
Odor-Covering Chip Commercials
The Farting Doritos Advertisement Saves One Man From Humiliation
36
Fan-Serenading Football Stars
The NFL 'We Play For You' Video Features Players Singing Thank You
35
Romantic Burger Ads
The Jack in the Box 'Marry Bacon' Super Bowl Ad is Crispy and Cute
34
Amateur Super Bowl Ad Contests
This Super Bowl Commercial Contest has Become a Doritos Tradition
33
Polar Bear Football
The Coke Bears Will be a Part of the Super Bowl Action
32
Super Bowl Cars
GM to Give Super Bowl MVP a Camaro Convertible
31
Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
30
Honestly Boring Brew Ads
Breckenridge Brewery 'Truth in Beervertising' Parody Campaign
29
Arctic Sports Fan Campaigns
Coca-Cola Polar Bears Will Watch Super Bowl & Give Feedback on Plays
28
Super Bowl Commercial Mash-Ups
Adweekdotcom Compiles All 61 Super Bowl Ads in Two Minutes
27
Controversial Junk Food Ads
The Doritos Super Bowl 2011 Commercial Raises Eyebrows
26
Voodoo Magic Beer Ads
This New Bud Light Super Bowl Commercial Features Stevie Wonder
25
Boosted Confidence Car Ads
The Audi Super Bowl Commercial Instills Confidence in a High School Kid
24
Ever-Changing Auto Ads
The Ad is the Concept in This Chevy Camaro 2011 Super Bowl Spot
23
Magical Chip Commercials
Doritos Make Your Own is as Hard as it Looks
22
Emotional Family Value Ads
This Bernas Chinese New Year Commercial Will Render You Speechless
21
Fan-Frenzy Flash Mobs
The Budwieser 2012 Super Bowl Commercial is a Surprise for the Ages
20
Holiday-Championing Campaigns
Coke Zero Wants Day After Super Bowl to be 'Magnificent Monday'
19
Parent-Approved Cola Parties
This Pepsi Super Bowl Commercial Shows a Pepsi-Fueled House Party
18
Banned Religion Ads
The Rejected Super Bowl Ad Featuring Christian Bible Readings
17
Intentionally Boring Commercials
FirstBank Super Bowl Ad Urges You to Take a Bathroom Break
16
Amusing Ape Advertisements
CareerBuilder Super Bowl Spot Brings Back the Chimps
15
Fantasy-Granting Auto Ads
This Toyota Super Bowl Commercial Features a Wish-Granting Genie
14
Patriotic Parody Drink Ads
The Mio Fit Super Bowl Commercial Features Tracy Morgan as Tracy Morgan
13
Carpe Diem Internet Ads
This GoDaddy Super Bowl Commercial Pushes You to Seize the Moment
12
Adorable Baby Facts Promos
Father Explains Facts of Life Imaginatively in the KIA Super Bowl Ad
11
Talking Toddler Tax Ads
This Talking Baby Super Bowl Commercial Comes from E-Trade
10
Gleeful Graduate Advertisements
The 2012 Chevrolet "Route 66" Super Bowl XLVI Commercial is a Hoot
9
Testosterone-Infused Fantasy Ads
The Kia 2012 Super Bowl Ad Fulfills Every Man's Fantasy
8
Mini-Movie Commercials
The Coca-Cola Siege Super Bowl 2011 Commercial is an Animated Masterpiece
7
Silly Sport Talk Shows
The Muscle Milk Campaign Creates Mock Sports Show
6
Doctorial Super Bowl Advice
The Dr. Phil Super Bowl Commercial is Comically Advising
5
Unsympathetic Superbowl Ads
This Fantasy Video Greetings Ad Won't be Showing on TV
4
Iconic Film Viral Commercials
The Ferris Bueller Teaser Ad Keeps People Guessing
3
Political Satire Ad Fails
This JesusHatesObama Commercial Didn't Make the Super Bowl Cut
2
Crowd-Sourced Commercial Concepts
Lincoln's #SteerTheScript Campaign Creates a Romantic Story
1
Macho Mobile Promotions
The Coors Light 'Snap.Send.Score' Contest Gets You to the Super Bowl
Related Ideas
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Cookie Nacho Kits
Nestlé Toll House's Virally Inspired Cookie Nachos are Customizable
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Big Game Contest Ads
The TurboTax Super Bowl File Sweepstakes Gives Viewers a Chance at $1 Million
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Snackable Salsa Cereals
The Tostitos Salsa Cereal Kit Makes Snacking Less Messy on Game Day
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Football-Based Chocolate Bar Campaigns
SNICKERS Presents the 'SatisFORTUNES' for NFL Fans
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Football Match Weddings
Snickers' Own Goal Competition Awarded One Lucky Football-Loving Couple
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Hot Wing-Inspired Seltzers
Truly Hard Seltzer is Elevating Super Bowl LVIII Celebrations
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Canadian Beer Train Debuts
The Coors Light Chill Train Brings Prizes to Toronto for the Big Game
Actress-Approved Tea Break Commercials
The Pure Leaf Tea Break Campaign Stars Lindsay Lohan
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Tailgate-Inspired RVs
Hellmann's Brings "Mayo-tivation" to Underdog Football Fans
Toaster Pastry Costumes
Pop-Tarts' Mascot Costume Turns Fans into the Brand Mascot for Halloween
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Toaster Pastry Prediction Platforms
Prop-Tarts Challenges Pop-Tarts Fans' Intuition
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Brightly Colored Party Cups
The Hefty Party Cups Feature Embellished Conversation Starters
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Post-Football Holidays
Drumstick is Petitioning for #DrumstickMonday After the Big Game
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
College Football Ad Campaigns
Aflac Partners with Nick Saban and Deion 'Coach Prime' Sanders
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Football-Focused Snack Flavors
Cheetos Crunchy Buffalo is Perfect for Game Day Snacking
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Sports-Inspired Tequila Cocktails
The 1800 Tequila x San Francisco 49ers Celebrate the Super Bowl
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
TV Personality-Backed Promotions
Dominos Taps Simon Cowell for its New Marketing Campaign
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Sports Affiliated Restaurant Campaigns
NFL Trio Star in a Official Grill + Bar Sponsor Campaign
Butter Aviation Promotions
Utterly Butterly Reignites its On-Pack Promotion with AeroSuperBatics