These examples of baby advertising will evoke a wide range of emotions; from giddiness to laughter and even outrage, these baby campaigns take it to all sorts of levels.
Using babies in marketing strategies is a very smart move. Babies are adorable and it is very difficult to find someone who can keep a straight face while looking at a photo or watching a commercial featuring a big-eyed, cuddly little baby. They are adorable and tend to captivate those around them.
Brands outside the baby industry have taken this into consideration. Giving babies adult-like features such as beards, wild tattoos and adult-size limbs is a clever way to capture someone's attention.
These ads and commercials will certainly have you smiling and leave you longing for a baby in your arms -- even if you're not actually ready for a baby of your own. Either way, these examples of baby advertising will provide a quick if temporary fix.
56 Examples of Baby Advertising
53
Tattooed Baby Ads
The Playtex Binky Campaign Targets 'Difficult Little People'
52
Visually Disturbing PSAs
Juvenile Protective Association Ads Show Effect of Verbal Abuse
51
Imaginative Baby Ads
The Cam Il Mondo Del Bambino Campaign Looks the Through Eyes of Chidren
50
McDonalds India Uses Baby Ronald
Scaring Customers Away?
49
Fight For Kisses Commercial
Dad Battles Baby In Wilkinson Ad
48
Denim Diapers
Huggies Little Movers Jeans Diapers Make Your Baby a Trendsetter From Birth
47
Fashionista Baby Diapers (UPDATE)
The Huggies Denim Diapers Commercial is Too Cute
46
Speeding Babies
HP 'Happy Baby' Commercial Promotes ePrint Convenience
45
Rollerblading Baby Ads
Evian Takes Living Young to a Whole New Extreme
44
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
43
Badass Baby Campaigns
The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company
42
Hairy Baby Ads
The Hasselhoff Baby Commercial Proves that Some People are Born Awesome
41
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
40
Infant Perspective Advertising
This Cam Il Mondo Del Bambino Campaign Dreams Up Imaginative Items
39
Iconic Baby Music Ads
The Parque Recreio Kids Campaign Features Toy Versions of Musicians
38
Child Poverty Shockvertising
The Barnardo Campaign Against Child Poverty Raises Eyebrows
37
Adultized Baby Commercials
This 'Uncensored E-Trade' 2011 Superbowl Compilation is Intriguing
36
Messy Baby Advertisements
The Olvarit Babyfoods Commercial Brings Tots to a Fancy Restaurant
35
Imaginative Child Curiousity Ads
Matteo Pozzi Answers Children's Questions Via Wonderful Artwork
34
Drooling Drunken Baby Ads
Keep the Infants Away From L'universe de Chocolat
33
Yesteryear Infant Portraits
These Achim Lippoth Baby Photos Give Baby Ads a Vintage Look
32
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
31
Moody Baby Marketing
These DBI Federal Childsurance Ads Urge You to Care While They're Cute
30
Baby Rockstar Ads
The Lucas Savelli Campaign Envisions Celebrities Before They Can Talk
29
Breakdancing Baby Videos
The Tony Kelly American Apparel Ad is Hilarious and Enthralling
28
Streetwise Stock-Trading Babies
E-Trade Talking Baby is Back for Super Bowl 2009
27
Devious Babysitting Campaigns
The Cape Town Fish Market Ads Warn Against Leaving Your Kids at Home
26
Mirroring Infant Image Ads
This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
25
Sucker-Shaped People Ads
The BaBoom Lollipop Campaign Appeals to Children's Imaginations
24
Royal Betting Baby Ads
The Paddy Power Babies Promote Betting on the Royal Child
23
Unexpected Baby Animal Ads
The Personal Lubricant Aleolub Campaign is Dubiously Adorable
22
Toddlers as Mops
Babies Dusters
21
Photoshopped Celebrity Baby Ads
This Ad for the Sun UK Spoofs Grown-Up Celebrity Babies
20
Mini-Me Nappy Ads
The Ninet Diapers Ultra Absorbent Campaign is Hilariously Surreal
19
Baby Gym Rat Videos
The Olvarit Commerical Launches with Babies Hitting the Weights
18
Toddler-Themed Christmas Decor
The Teletubbies Christmas Tree
17
Smoking Unborn Baby Ads
This Ad Illustrates the Dangers Associated with Smoking During Pregnancy
16
Misbehaving Offspring Ads
The Motorola Video Baby Monitor Campaign Depicts Bad Behaviours
15
Royal Baby Delivery Ads
The Times Royal Delivery Campaign Features a Regal Birth
14
All-Day Diaper Commercials
Huggies 'Best Seat in the House' Campaign Highlights Brand Quality
13
Customized Doodled Diaper Ads
Huggies Korea Launched an Adorably Artistic Campaign
12
Baked Bun Baby Ads
This Warburtons Ad Congratulates Princess Kate on Her Fresh-Baked Bun
11
Toddler Astronauts
The BBC 'Adventure' Commercial Sends Kids on a Journey
10
Adult-Armed Baby Ads
The Oral-B Stages Campaign Promotes Teeth-Brushing for Infants
9
Adorable Baby Facts Promos
Father Explains Facts of Life Imaginatively in the KIA Super Bowl Ad
8
Talking Toddler Tax Ads
This Talking Baby Super Bowl Commercial Comes from E-Trade
7
Alternative Child-Bearing Charts
This Infographic Outlines Alternative Child Birth Options
6
Adorable Baby Ads
The Gerber 'United Babies' Commercial Features Stop-Motion Infants
5
Clapperboard Nap Campaigns
The Heinz Golden Sleep Ads Show Sleeping in Action
4
Fawning Family Ads
The Panado Infant Drops Campaign Combats Baby Headaches
3
Dangerously Springing Baby Ads
The Rhold Insurance Brokerage Campaign Prepares People for Mishaps
2
Babies as Stockholders
E-Trade Channels the Power of Cute
1
Abandoned Baby Ads
The Multi Media Est Campaign Nurtures Marketing
Related Ideas
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sustainable Adapting Shoe Designs
These Baby Shoes by Moa Lövinder Grow With Kids
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Cartoon-Inspired Digital Watches
Casio and Powerpuff Girls Unveils a New Baby-G Watch
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Delayed Gifting Campaigns
Bloom & Wild's Delay the Delivery Prevents New Parent Overwhelm
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Vegan-Certified Baby Skincare Lines
'Birch Baby' Products are Vegan and 100% Fragrance-Free
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Aromatic Cosmetic Advent Calendars
Molton Brown Christmas Advent Calendar Has 24 Surprises
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Fashion-Forward Baby Lines
Huggies is Unveiling its First Babywear Line for Australian Consumers
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Grab-and-Go Pop-Up Stands
Babyganics' Oops! I Forgot It Again Provides Family Essentials
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Everyday Parenting Products
KeaBabies New Products are Parent-Friendly
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Custom-Designed Infant Swaddles
The Ollie World's Premium Swaddle Enhances Baby Comfort
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Natural Disposable Diapers
Kudos Diapers Enters the Market as a Groundbreaking Brand
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Toddler-Targeted Smartwatches
The 'NehNehBaby' Training Watch Teaches Children Healthy Habits
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Sensitive Skin Diaper Innovations
Huggies® Launches the Skin Essentials™ Diaper
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Mom-Targeted Matching Labor Outfits
PatPat Launched a Line of Matching Labor and Delivery Outfits
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
AI Baby Generators
This Tool Gives People a Glimpse at Their Potential Future Child
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Hygienic Hippo Campaigns
In Confessions of Moo Deng, a Viral Baby Hippo Teaches Handwashing
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
AI-Powered Lullaby Apps
The 'Baby Bond' App Uses AI to Read Lullabies to Kids as Family Members
AI Baby Tracking Apps
Baby Records Helps First-Time Parents Navigate Stress and Milestones
Naturally-Formulated Baby Sunscreens
Adorable Baby Uses Natural Ingredients in its Sunscreens
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Dietitian-Designed Infant Meals
Square Baby Offers Nutritious Meals for Infants
Practical Dad-Friendly Hoodie Designs
The Dad Hoodie is Presented as an Innovative Apparel Option
Ultra-Gentle Infant Cosmetics
These Aveeno Baby Health Start Products Come in Two Options
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Multi-Texture Candy Products
Baby Bottle Pop Twisters are Crunchy, Chewy and Sour
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
AI-Generated Baby Images
AI Baby Generator: Futurebaby Creates Baby Images from Parent Photos
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
Mom-Approved Baby Clothing Lines
The Maybe Baby Collection is Exclusively at Boots in the UK
Designer Baby Skincare Selections
Harrods' Designer Skincare Selection is for Optimal Baby Health
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Personalized Sleep Tracks
Huggies' Sound of a Hug App is Targeted at Infants
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Kids Show Cosmetic Ranges
The Tubby Todd x Mister Rogers’ Neighborhood Range is Limited-Edition
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Sleek Modern Baby Lines
BabyBjörn Has Introduced New Colors and Patterns for Its Product Range
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Anatomically Inspired Baby Bottles
Emulait Makes Bottle Feeding Feel as Natural as Breastfeeding
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Diaper Line Size Expansions
Rascal's Expands Its Diaper Sizes to Include Newborn Babies
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Baby-Safe Skincare Creams
Elave's New Baby Pamper Collection Elevates Bathtime
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Swimming Lesson Snack Promotions
This Bear Fruit Snacks Promotion Was Created with Water Babies
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Bear-Themed Baby Lines
H&M's New Baby Collection Features the Iconic Paddington Bear
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Culturally Influenced Baby Apparel
Isla and Mimi Made a Baby Collection Using Indigenous Artistry
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Premium Infant Care Lines
EllaOla Offers Ultra-Safe and Hypoallergenic Baby Care Products
External Photo-Taking Features
Google Unveils a New Child-Focused Feature for Photo Taking