These August 2020 life stages trends range from baby-centric tea brands to adaptive kitchen utensils.
Standouts include the organic baby and cold brew tea range by imPRESS Foods, a Canadian brand specializing in organic and vegan offerings for babies and follows "a high-pressure process to ensure its organic baby food maintains the highest concentration of nutrients" while also focusing on both goodness and convenience with its business model that includes a 24-hour delivery service.
WaterWipes' Early Days Club is another notable example and is a branded virtual hub for parents. Sharing content and enforcing connections via conferencing platform Zoom, the hub connects parents with other parents, health professionals and more. In particular, this hub is a great pandemic-specific marketing move, fostering a sense of brand loyalty while easing families' time during social isolation efforts.
The Parsons Weighted Comfort Grip Spoon rounds off this list and is an adaptive utensil that is specially designed for seniors and other consumers with mobility issues or illnesses like Parkinson's. The utensil ensures more controlled movements and makes the experience of eating more comfortable for those with mobility-related health issues.
Top 70 Life Stages Trends in August
70
Ultra-Thin Hot Water Bottles
Undu is a Revolutionary Hot Water Bottle Design for Menstrual Cramps
69
Infant-Tracking Smart Socks
Owlet Baby Care's Smart Sock 3 Tracks Heart Rate & Oxygen Levels
68
TV Packaging Rocking Chairs
The 'Watch and Roll' Child's Rocking Chair is Sturdy and Stylish
67
Senior Citizen Smart Objects
The 'Familia' Solutions Bridge the Gap Between Generations
66
Customizable Cardboard Play Sets
The 'Wonder DIY' Play Set Encourages Kids to Personalize
65
Gen Z Back-to-School Campaigns
The American Eagle Back to School Campaign Was Created on Zoom
64
Wraparound Reading Glasses
EyeWris' Flexible Eyewear Design Comfortable Wraps Around the Wrist
63
Screen-Free Story Time Speakers
The 'StoryPod' Smart Speaker Plays Stories, Music and More
62
Tween-Created Clothing Lines
Old Navy is Introducing Its First Tween Clothing Line with POPSUGAR
61
Home Camping Boxes
Shake Shack's Shack Camp Box Shares Six Weeks of Activities
60
Connected Senior Communication Lights
The 'CareAlert' Keeps the Elderly in Touch with Family
59
Lightweight Baby Carriers
The LÍLLÉLight Carrier Has a Single Buckle and Waist Tie
58
Preschool-Friendly 3D Printing Pens
The 3Doodler Build & Play is Easy for Little Ones to Use
57
Comfortable Kid-Friendly Face Masks
These Children's Face Masks are Tailored for Small Faces
56
Eco Tactile Sand Toys
Rainbow Eco Products' Slinky Sand is Like Slime But Without the Goo
55
Playful Robot Smartwatches
Little Tikes' Tobi Robot Smartwatch Has a Camera, Games & More
54
Tech Camp Activity Books
Apple's Camp at Home Teaches Video, Art, Design & Code Creation
53
Customizable Fantasy Ice Creams
Baskin-Robbins' Creature Creations Resemble Mythical Creatures
52
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
51
Portable Pop-Up Playpens
The California Beach Co.'s Pop N' Go is Lightweight & Compact
50
Old-Fashioned Tabletop Game Furniture
This Vintage Industrial Foosball Table is Finely Crafted
49
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
48
Teen-Targeted Distancing Programs
The Social Distance Squad Shares the Expertise of Kids with CF
47
Potted Plant Playsets
Interplay UK's Peppa Pig Grow & Play Toys Encourage Kids to Nurture Plants
46
On-Demand Virtual Camps
Arm & Hammer's Virtual Summer Camp Experience Uses Household Items
45
Cellular Nutrient Powders
Mitopure Counters Age-Related Cellular Decline
44
Organic Nutrition-Focused Foods
Canadian Brand imPRESS Foods Offers Organic Baby and Cold Brew Tea
43
Meditative Friendship Apps
Headspace Minis Share Meditations to Do with a Friend Within Snapchat
42
Crossover Ghost Hunter Toys
The My Little Pony Plasmane Toy is Part of the Crossover Collection
41
Collectible Fashion Dolls
L.O.L. Surprise!'s New Fashion Doll Packaging Doubles as a Playset
40
Detachable Universal Cutlery Handles
The Maddak Ableware Kit is Helpful for Those with Arthritis
39
Oversized Tea Party Toys
Itty Bitty Prettys Tea Party Surprise Modernizes Tea Party Play
38
Vitamin-Powered Hyperpigmentation Remedies
Hyper Clear Boasts a Formula with Vitamin E & Vitamin C
37
Hair Loss Subscription Boxes
Helper Hair Boxes Support Women & Kids Going Through Hair Loss
36
Mutlifunctional Safety Grab Bars
The Stander Curve White Grab Bar Can Be Customized for Comfort
35
Robotic Wooden Tabletop Games
The 'ARMPAL' Game is for One to Four Players to Enjoy
34
Celeb-Studded Virtual Camps
Camp by Walmart Shares an Interactive & Virtual Experience for Kids
33
Value-Packed Baby Monitor Apps
Bibino's Portable Baby Monitor Makes Use of Existing Mobile Devices
32
Activewear Potty Training Diapers
Pull-Ups Explorers Offer Protection in a Comfy Manner
31
Streaming-Based Marketing Campaigns
Doritos Ketchup + Makes its Debut with a New Streaming Service
30
Rapper-Branded Financial Literacy Courses
21 Savage Boasts a Free Online Financial Literacy Course
29
Cancelled Baby Shower Sweepstakes
Allswell is Making Up for Baby Showers Disrupted by Quarantine
28
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
27
High-Quality Coloring Utensils
The BIC Kids Coloring Products Include Three New Options
26
Adaptive Spoon Utensils
Parsons' Weighted Comfort Grip Spoon Ensures a Supportive Grip
25
Spontaneous Response Card Games
The 'Did You Really Just…' Adult Party Card Game is Fast-Paced
24
Social Challenge Card Games
The 'Chickensh*t' Social Drinking Card Game is Easy to Start Playing
23
Dairy-Free Sundae Campaigns
#EveryDayIsSundae Shares a Week of Sundae Recipes
22
Mini Fashion Dolls
L.O.L. Surprise! J.K. Dolls Have Tall Shoes, Real Fabric Fashions & Hair
21
Makeup Surprise Dolls
The Collectible InstaGlam Dolls Inspire Creativity & Style
20
Virtual Toy Parties
Sweet Suite @ Home Shares Product Reveals, Games, Activities & More
19
Minimalist Gen Z Makeup
Morphe 2 is Launching with Two TikTok Stars as Brand Ambassadors
18
Medieval Buildable Toy Sets
The PLAYMOBIL Grand Castle of Novelmore Playset is Detailed
17
Infant-Friendly Elderberry Drops
Sambucol's Elderberry Drops Support Kids Under Age Two
16
DIY Geology Discovery Kits
The National Geographic Break Open Geodes Kit Comes with 10 Stones
15
Virtual Parenthood Hubs
WaterWipes' Early Days Club Supports New & Expecting Parents
14
Flexible Family Benefits
Stork Club Offers Flexible Maternity Care and Family Planning Options
13
Hero-Inspired Candy Holsters
Wonder Woman Inspired the Limited-Edition Golden Ropes Holder
12
Kid-Friendly Fruit Waters
Pure Life Fruity Water is Zero-Sugar & Enriched with Electrolytes
11
At-Home Escape Games
Trapped: Escape Room Game Packs Can Be Set Up in Any Room at Home
10
Shark-Themed Cheese Pasta
Baby Shark Mac and Cheese is Now Exclusively Available at Walmart
9
Group-Uniting Party Games
Herd Mentality Challenges Players to Think Like the Others
8
Convenient Baby Rental Services
BabyQuip Offers Rental Gear & Cleaning Services to Ease Parenting
7
Sleep-Supporting Preemie Diapers
Pampers' Ultra-Absorbent Preemie Swaddlers Minimize Disruptions
6
On-Demand Parenting Advice Networks
Tinyhood Boasts Helpful Online Course for Millennial Parents
5
Fast-Paced Historical Card Games
'Great Events' Helps Players Learn on an Array of Subjects
4
Monosyllabic Word Games
Poetry for Neanderthals Challenges Players to Speak in Single Syllables
3
In-Game School Tours
Students Can Virtually Visit Co-op Academy Manchester in Minecraft
2
On-Demand Cultured Breast Milk
Biomilq Offers Cultured Baby Food in a Delivery Format
1
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
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Collapsible Pocket Coffee Cups
The 'REUSABLE' Foldable Silicone Cup by Kalina Gotseva is Eco-Chic
Plant-Based Cleaning Tools
Scotch-Brite™ Brand Adds Two New Products to its Greener Clean™ Line
Portable Icy Blue Cups
Stanley Releases the New Arctic Twist Quencher Cup in a New Blue Colorway
Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Cosmetic-Toting Tumblers
The e.l.f. Cosmetics and Stanley Collab Introduces Lip Oil Holders
Sustainable Adapting Shoe Designs
These Baby Shoes by Moa Lövinder Grow With Kids
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Picnic-Ready Bottle Accessories
Stanley Introduces a Set of Quencher-Compatible Accessories
Ultra-Femme Floral Tumblers
Stanley's Collaboration with LoveShackFancy Focuses on Dainty Prints
Outdoor Dining Kits
Savour Helps Campers and Hikers Dehydrate Their Home-Cooked Meals
Ergonomic Instant Noodle Forks
Nendo x Nissin The Fork Supports Easy Eating of Instant Noodles
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Connected Communicative Tea Sets
The Conceptual 'gpTea' Set by Kevin Tang Connects Loved Ones
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Flavor-Enhancing Food Ranges
Holland & Barrett with Life Kitchen Range Responds to Taste Changes
Next-Gen Hydration Bottles
air up's Award-Winning Gen2 PAB "Flavors" Water with Aromatic Pods
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Special Edition Water Bottles
Dutch Bros Partners with Owala® to Target the Gen Z Demographic
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Nutritious Kids Breakfast Lines
Little Spoon Expands Its Product Line, Answering Consumer Demand
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
Content-Based Shopping Experiences
Gopuff Launches 'Recipe Hub' for Quick Meal Ideas
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Functional Libation-Holding Designs
TOMBOGO and White Claw Design the Funtional Claw Bag
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Luxurious Debut Tableware Capsules
Louis Vuitton Presents its First Tableware Collection
Organic Quick-Dissolve Baby Snacks
Little Spoon Puffs Come in Two Flavor Options
Beauty-Inspired Vibrant Water Tumblers
A New Collection of Quencher Tumblers Join Stanley's Roster
Premium Baby Carrying Collections
CALPAK is Unveiling its New Baby Diaper Bag Collection
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
4-in-1 Smart Coffee Makers
iKoffy's GoBrew is a Coffee Mug, Scale, Portable Thermos and Guide
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Grab-and-Go Pop-Up Stands
Babyganics' Oops! I Forgot It Again Provides Family Essentials
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Home-Compostable Cutlery
This LifeMade Cutlery Offers a Sustainable Alternative to Plastic
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Functional Mushroom-Powered Refreshments
Adapt Drinks Come in Two Formulations
Modern Parenting Solutions
KeaBabies is Sustainable Solutions for Modern Parenting Challenges
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Biobased Cleaning Pod Expansions
Dropps Accelerates Retail Expansion with Wegmans and Walmart.com,
Tea-Filled Smartphone Lenses
Gold Peak Tea Created a Golden Hour Clip-On Smartphone Lens
Limited-Edition April Fool's Lines
Chamberlain Coffee Debuts the Oops Collection on April 1st
Luxury Baby Gear Collections
Romer Brings Together Timeless Style with Functional Safety Features
Next-Gen Tea Brewers
AIRO-mini Revolutionizes On-the-Go Brewing with Air-Locking
Cup-Integrated Plates
Pairingware Solves the Struggle of Eating and Drinking with One Hand
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
Brunch-Inspired Activewear Capsules
Nimble Activewear Launches the New 'Breakfast Club' Collection
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
EVOO-Infused Kids Meals
Little Spoon x Graza Launched Limited-Edition Meals for Gen Alpha
Everyday Parenting Products
KeaBabies New Products are Parent-Friendly
Wellness-Focused Meditative Gift Sets
b, halfmoon Presents Its Fall/Winter 2024 Collection
Convenient Breakfast Meals
Little Spoon Has Introduced New Breakfast Options for Youth
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Vibrant Food Storage Solutions
Caraway Launches the Summer Food Storage Collection
Versatile Kitchen Multi-Tools
GripFlip Aims to Streamline the Cooking Process Through Design
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Bespoke Tea Boutique Platforms
TWG Launches a New Global Site for a Personalized Experience
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Global Cuisine Baby Foods
Serenity Kids World Explorer Comes in Five International Flavors
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Happiness-Encouraging Teas
Tetley's Live Tea Collection Encourages Achievable Wellness Goals
Biodegradable Restaurant Cutlery
'Koovee' Developed Temperature-Resistant and Eco-Friendly Cutlery
Engaging Branded Pop-Up Kitchens
SOWN Celebrated the Launch of Its Oat Cold Foaming Cream
Sponsored Post-Birth Meals
Grubhub's Special Delivery Treats New Moms to the Meal They Dreamed of
Certified Regenerative Baby Foods
Babylife Organics is the First and Only ROC Baby Food
Convenience-Focused Lunch Boxes
The W&P BYO Lunch Bundle is a Convenient and Stylish Solution
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Dietitian-Designed Infant Meals
Square Baby Offers Nutritious Meals for Infants
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Palate-Expanding Baby Foods
Amara Organic Released an Introduction to Textures Variety Pack
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Free-From Toddler Snacks
These Once Upon a Farm Organic Kids Snacks Come in Three Options
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Gen Alpha Kitchenware Brands
'Basil' Raised Roughly $440,000 USD to Scale its D2C Kitchenwares
Tube Feeding Meal Pouches
Kate Farms' Pediatric Blended Meals Connect to Feeding Tube Devices
Expansive Autumnal Coffee Ranges
This New Coffee Collection from The Fresh Market is Fall-Ready
Baby-Focused Learning Toys
Matchstick Monkey's Playtime Toys Help Babies Develop Fine Motor Skills
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Waste-Reducing Cold Cups
CLUBZERØ Provides Perfect Pots to Wimbledon Championship Attendees
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Ultra-Thick Sustainable Baby Wipes
Kudos' Eco-Friendly Wipes are 99% Water-based
Enhanced Brand Websites
Waring Places an Emphasis on Modern Aesthetics in New Rebranding Project
Digital-First Kitchen Collections
So Yummy by bella Products Come with Access to 100+ Recipes
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Fitness Gear-Inspired Drinking Capsules
Stanley Unveils the New Collaboration with Calia
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
Reusable Foodservice Cup Ranges
The Berry Cup Range from Berry Global is Reusable
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
Eco-Friendly Baby Diapers
Healthybaby Diapers are Made of Plant-Based Materials
Eco-Friendly Coffee Tumblers
Reborn Coffee Inc. Launched Its Latest Product — the Reborn Tumbler
Carbon-Conscious Oat Beverages
These Vegan Beverages for Kids Label Their Carbon Footprint
Eco-Friendly Single-Use Cutlery
Better Earth Debuted Compostable Cutlery and a New Dispenser
Daycare Organization Essentials
Colle à Moi Offers Daycare Organization Tools
Seasonal Complete Cleanses
Prominent Wellness Brand Reinvents Seasonal Cleanse with Superfoods
Cold-Pressed Drink Lineups
These Vitality Bowls Cold-Pressed Drinks Come in Several Varieties
Made-to-Order Baby Food
Indian Startup Timios Launched a "Made to Order" Fresh Baby Food Category
Plant-Powered Breakfast Clubs
Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Convenient Baby Harness Seats
The Liuliuby Baby Travel Essential Harness Seat is Portable
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Eco-Conscious Coffee Packaging
Bruvi Teams Up with Lamill and Joyride on Sustainable Coffee Pods
Expiration Management Tools
East of England Co-op Taps Retail Insight for a New Waste Solution
Weekly BOGO Refreshment Deals
These HTeaO BOGO Deals Will Arrive to Finish Off Summer
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Eco-Friendly Kids Lunchware
Duck Duck Books and Duck Duck Eco Goods Unveil a Lunchware Collection
At-Home Foodie Chef Stocks
Kallø Organic Stock Pots Come in Chicken and Vegetable
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Early Childhood Independence Straps
EaZyHold Grip Support Develops Engagement for Children