Rachael Marsland

My favourite accomplishment has got to be having a 3.75 GPA in the advertising program at Seneca College.

For someone to be cool in my opinion they would have to be: composed and sophisticated, and resourceful.

My secret to uncovering trends is to be incredibly observant of things going on around me in the world. This means paying extra attention to what are people wearing, eating, buying, and especially on what my friends are sharing on social media. Social media networking is one of the best ways to pick up on up and coming trends.

Trend Hunter publishes only the most relevant and interesting articles,this provides a resource for creative people to reflect on their observations of the world.

Subscription boxes are my favourite trend because I believe this concept is pure genius. I am a member for a few subscription box companies and I love this because everyone wants to feel appreciated but most people live busy lifestyles. Subscription boxes are a great way to buy yourself or a friend a small monthly gift that will keep you excited for its arrival month after month.

Use action words! One of my biggest mistakes with Trend Hunter and other social media articles is a lack of exciting action words. Nothing is worse than a bland writing attached to an interesting topic.

Luckily I am a full time creative advertising student so I never really "turn off" the creativity, but when I am not feeling artistic I usually just burn some candles, listen to some music, and have a glass of wine.

My main inspiration has got to be my parents. My mother is a graphic designer and my dad is a creative contractor, so I owe a my success and creativity to their positive influence.

By 2020 it would be nice if some inventive person came up with useful ways to reuse items that go straight into landfills. I am very passionate about the environment and I would love to be apart of the creative process for something that benefits the planet.