Adam Harrie

World of Blue introduced a reimagined hospitality concept ahead of the FIFA World Cup 2026, transforming a 425-room hotel across from MetLife Stadium into a purpose-built VIP destination designed... MORE

Louis Vuitton opened 'Dazzling Trilogy,' a Jean-Michel Othoniel exhibition at Espace Louis Vuitton Beijing, running from April 15 through September 6, 2026, marking the 20th anniversary of the... MORE

The Mark Anthony Group, the brand behind White Claw Hard Seltzer, acquired The Finnish Long Drink to broaden its North American ready-to-drink (RTD) portfolio and expand the brand into new markets.... MORE

DESIGNME launched 'PUFF.ME Sea Salt Spray,' a beachy-texture product that swaps conventional sea salt for Pink Himalayan salt to deliver softer, more balanced waves. The sea salt hair spray... MORE

Proof has launched the 'Sevens Sport Short,' a redesigned training short made from stretch ripstop nylon with moisture-wicking and ventilation panels for unrestricted movement. The Proof Sevens... MORE

AI fintech company Round has closed a $6 million seed round led by Alstin Capital and launched two new products, an 'Agentic Workflow Builder' and 'Autonomous Payroll,' expanding the company's AI... MORE

Supersure signed a multiyear sponsorship with TKO Group Holdings, becoming the first Supersure UFC sponsor across UFC, Zuffa Boxing, and UFC BJJ. The Supersure TKO UFC deal marks the first time TKO... MORE

Klarna and Mindfactory partnered to bring flexible Klarna gaming payments to Germany's largest gaming retailer's online checkout. The Klarna-Mindfactory integration gives shoppers the choice to pay... MORE

BOSS has announced a landmark tennis fashion partnership as the Official Lifestyle Outfitter of the Australian Open beginning in 2027, committing to outfitting up to 4,000 staff, officials, umpires... MORE

Daniel Simmons has released its second spring menswear lookbook, a soft-tailored collection that captures the shift from early spring into the warmer months and was shot against muted green... MORE

Youth baseball platform Perfect Game has selected vivenu as the company's ticketing and commerce partner to consolidate its revenue operations across nearly 10,000 annual baseball and softball... MORE

The 1916 Company has opened a new 5,800-square-foot showroom in Manhattan Beach, marking the brand's first location in the area and its 25th location globally. The 1916 Company Manhattan Beach sits... MORE

New York City-based brand Brunch has launched a minimalist slipper called 'The Classic,' a slimmed-down version of its flagship Essential Slipper, featuring a Vibram MORFLEX outsole and a... MORE

VisitScotland unveiled tartan-wrapped taxis across Manhattan as the centerpiece of its NYC Tartan Week activation, targeting American travelers as part of its Scotland tourism USA strategy. The US... MORE

UFC GYM entered the Spanish market with seven locations, including the rebranding of six existing 'CR7 Fitness' gyms and one additional planned site. The UFC GYM Spain expansion introduces two... MORE

American Innovation retail platform tm:rw named Shaquille O'Neal an investor, partner and global ambassador, marking the Times Square-based brand's most significant partnership since its July 2025... MORE

Canada Goose launched its Spring/Summer 2026 Snow Goose capsule, designed by Haider Ackermann with the concept of protective clothing that moves seamlessly with the body rather than against its... MORE

Activewear brand Alo has launched the 'Alo Trail,' a multi-terrain shoe built around a water-resistant nylon upper, speed-laces with an accord lock and an oversized traction sole designed for both... MORE

Adidas has unveiled a 3D-printed football boot as the second product under the brand's Project R.A.P. additive manufacturing platform, following a basketball shoe debut in March 2026. The Adidas... MORE

Dyson has launched the "HushJet Mini Cool" fan, the brand's first portable handheld fan, designed to be worn, held or placed on a desk, priced at $99. The product weighs 212 grams and delivers... MORE

HEAD launched the 'SQUARED' tennis racquet platform, built around a dual-tube frame that balances power and comfort across two different engineering systems. The HEAD SQUARED racquet features a... MORE

Muse Capital has launched the 'Optima Program,' a unique initiative that pairs female athletes and sports executives with a curated selection of women's health companies across 10 categories. The... MORE

Amflow launched two new electric mountain bike models, the PX and the PR, powered by Avinox drive systems that deliver 1,500W and 1,100W of peak power, respectively. The Amflow PX PR eMTB lineup is... MORE

French champagne brand Perrier-Jouët has announced a five-year partnership as the Official Champagne of the Metropolitan Opera. This includes introducing a new line of hospitality offerings at the... MORE

Morgan Stanley Investment Management launched a Bitcoin ETF and the'Morgan Stanley Bitcoin Trust' (MSBT), becoming the first US bank-affiliated asset manager to offer a publicly traded bitcoin... MORE

Paula's Choice launched its '7% Ectoin Milky Hydrating Serum,' an ectoin serum available at Sephora Canada for $62. The product combines a stress-protection molecule with seven forms of hyaluronic... MORE

Easton and Dick's Sporting Goods used a drop-style retail strategy to release limited-edition equipment in the baseball and softball markets. The 'Spring Break Collection' applies... MORE

Drumstick partnered with WWE and Cody Rhodes to launch the 'Red, White & Blueberry,' a limited-edition cone featuring strawberry frozen dessert, blueberry sauce, a white sugar coating and crispy... MORE

Beauty subscription brand IPSY becomes an official jersey partner of the Las Vegas Aces, placing its branding on all Aces uniforms, including the team's signature 'BUCKETS$' alternative jerseys.... MORE

This month, MUSH expanded distribution of its ready-to-eat overnight oats into Starbucks grab-and-go cases worldwide and into 7‑Eleven stores. This expansion brings MUSH into more than 36,000... MORE

Dairy Farmers of America launched MULU, a high-protein cottage cheese brand that delivers 18 grams of complete protein per half-cup serving, which is 33% more than the leading competitor in the... MORE

Suunto introduced the 'Spark,' its first pair of air-conduction open-ear headphones made for runners and active users who want to stay aware of their surroundings while listening. The Suunto Spark... MORE

Dust Bowl Distillery launched its first canned cocktail, a 'Blackberry Lemonade Moonshine Cocktail,' in the ready-to-drink category. It is available in 12 oz four-pack cans at 8% ABV. The Dust Bowl... MORE

Suit manufacturer OppoSuits launched a 'TRANSFORMERS Collection' in collaboration with Hasbro, featuring Generation 1 Autobots and Decepticons in formalwear and casual clothing. The OppoSuits... MORE

InvestSuite launched 'StoryTeller' in the U.S., an AI reporting tool that turns static portfolio data into personalized client stories delivered as videos, podcasts, interactive formats or PDFs.... MORE

Vancouver-based freeze-dried fruit brand OHME! launched 'Snack Town,' a collection of three flavors available online starting at $5.49 per pack. The OHME Snack Town product lineup introduces new... MORE