Marketing Trends

As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.

TOP 20 WEEKMONTH2 MONTHS

#1: Cartoon-Inspired Beverage Collaborations

Joyburst Partners with Disney and Pixar's Inside Out 2 FULL ARTICLE

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Football-Themed Cereal Promotions

This Weetabix On-Pack Promo is Being Run with The FA in the UK

This Weetabix on-pack promo has been announced by the brand as a new initiative being run with The Football Association (FA) in the UK to provide fans with a number of prizes to win. The promotion... MORE

Heritage-Driven Bread Branding

The Gonnella Baking Company Has Modernized its Legacy Profile

The Gonnella Baking Company has shown off new branding for its range of retail sliced breads that keeps a pulse on the brand’s legacy, while also incorporating a touch of modernization. The... MORE

Pet Shopping Networks

IKEA is Launching an Interactive Pet Shopping Network on TikTok Live

Shortly after releasing a 29-piece UTSÅDD product collection for pets and their owners, IKEA is launching The Pet Shopping Network as a TikTok livestream broadcast where cats and dogs will... MORE

Premium Next-Gen Juices

Loom is Introducing "Juice from the Future" for Gen Z

In a sea of clean, white-labeled juice bottles, Loom distinguishes itself with vibrant, artistic packaging that reflects its commitment to creativity, healthful ingredients and flavor innovation.... MORE

Game-Themed Graphics Cards

Sapphire Unveiled the 'RX 7700XT Frostpunk 2 Edition'

The Sapphire Pure AMD Radeon RX 7700 XT Frostpunk 2 Edition is a special collaboration between Sapphire and 11 bit Studios, the creators of the Frostpunk series. This graphics card is designed to... MORE

Engagement-Boosting Marketing Apps

LOCALACT Unveils the LOCALACT Mobile Marketing Application

LOCALACT has unveiled LOCALACT Mobile, a new app designed to empower businesses with innovative marketing technology and data insights. By leveraging AI-driven algorithms, the app offers intelligent... MORE

Spontaneous Summer Picnics

Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings

A few months ago, Absolut Vodka and Sprite debuted a ready-to-drink cocktail combining premium vodka with an iconic lemon-lime sparkling soft drink and the two trademark brands that united in one pre-... MORE

Burger Launch Promotions

Shake Shack is Offering Free 'SmokeShack' Burgers with Purchase

Shake Shack, the American fast-casual restaurant chain known for its burgers, is currently running a promotion offering customers a complimentary SmokeShack burger with any purchase of $10 or more.... MORE

Snack Bar Fitness Promotions

This nākd ClassPass Promotion Offers Free Memberships

This new nākd ClassPass promotion has been announced by the brands to provide consumers with the chance to win a complimentary fitness membership just for incorporating the namesake snack bars into... MORE

Award-Winning SPF Serums

Eminence Organic Skin Care's Radiant Protection SPF Fluid is Effective

Eminence Organic Skin Care’s Radiant Protection SPF Fluid has garnered attention for its accolades and powerhouse ingredients. The cream aims to safeguard the skin from sun damage while... MORE

Discreet Treatment

Discreet erectile dysfunction supplements protect customers' privacy

Trend - Brands in the men's health space are launching sexual health products with discreet packaging and branding. These treatments are for conditions such as erectile dysfunction without exposing the consumer. From the shipping packaging to the branding, the products are masked for privacy.

Insight - While research suggests that one in ten men in the United States are faced with erectile dysfunction-related challenges at some point, most men are hesitant to discuss the topic as acknowledging these conditions can make men feel embarrassed. However, these men still desire treatment and solutions, as they don't want to be inhibited by symptoms in the most crucial moments. As a result, these men are gravitating towards discreet products that hide the treatment purpose on the package.

Workshop Question - How could your brand address less-commonly discussed health conditions with discreet or masked products?

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