Lifestyle Trends

Trend - Companies are launching premium air purifiers designed for vehicles. These purifiers either run on battery, USB, or lighter socket power, meaning they are compatible with any car. The purifier helps customers breathe fresh air, even when the car is stored for long periods or is stuffy.

Insight - Recently, major cities around the world have had worsening air quality for a variety of reasons from industrial manufacturing to wildfires and pollution. Consumers in these cities wear masks and run humidifiers and air purifiers at home or in the office to ensure they breathe clean air. However, there are still a number of situations, such as while in a car or at a store, where the air is potentially stuffy and unpurified. As a response, brands are launching new dedicated air filters.