The Gonnella Baking Company Has Modernized its Legacy Profile
Michael Hemsworth — May 18, 2024 — Marketing
References: gonnella & snackandbakery
The Gonnella Baking Company has shown off new branding for its range of retail sliced breads that keeps a pulse on the brand's legacy, while also incorporating a touch of modernization.
The branding consists of bold new images that put the product front and center, while the surrounding text and details reinforce the quality nature of the breads and the brand. The new packaging designs will be observed across the brand's whole retail range that includes its White Bread, Wheat Bread, hot Dog Buns, Hamburger Buns, Italian Rolls and more. The branding is slated to start hitting store shelves in July.
VP of Sales Dave Gonnella commented on the new the Gonnella Baking Company's new branding saying, "As the first redesign in nearly a decade, we knew it was time to evolve the look. We liked many of the designs, but ultimately, we needed to find out what resonated best with shoppers.”
The branding consists of bold new images that put the product front and center, while the surrounding text and details reinforce the quality nature of the breads and the brand. The new packaging designs will be observed across the brand's whole retail range that includes its White Bread, Wheat Bread, hot Dog Buns, Hamburger Buns, Italian Rolls and more. The branding is slated to start hitting store shelves in July.
VP of Sales Dave Gonnella commented on the new the Gonnella Baking Company's new branding saying, "As the first redesign in nearly a decade, we knew it was time to evolve the look. We liked many of the designs, but ultimately, we needed to find out what resonated best with shoppers.”
Trend Themes
1. Heritage-infused Rebranding - Companies are revamping their legacy branding with modern elements to appeal to contemporary consumers while preserving historical value.
2. Minimalist Yet Bold Packaging - Brands are adopting minimalist packaging designs that utilize bold imagery to draw consumer attention and promote product quality.
3. Consumer-centric Design Testing - Firms are increasingly involving consumer feedback in the design process to create packaging that resonates more deeply with target audiences.
Industry Implications
1. Food and Beverage - The food and beverage industry is seeing a shift towards modernized branding that maintains the heritage of established companies.
2. Retail Packaging - Innovations in retail packaging are focusing on bold and clean designs to enhance product visibility and appeal on store shelves.
3. Consumer Goods - Consumer goods sectors are leveraging historical brand narratives updated with contemporary visuals to stay competitive in the market.
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