Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Laura McQuarrie — May 16, 2024 — Life-Stages
The advanced beauty formulations available on the market offer targeted benefits for their intended audience, yet their accessibility raises concerns when they fall into the hands of young consumers—prompting the birth of Jovy, the first and only EWG VERIFIED makeup made for kids.
Uniquely poised to address Gen Alpha's skincare obsession, Jovy offers kid-safe makeup products powered by clean, vegan, plant-based ingredients and mineral-derived colors. Within the Kids Makeup Bundle, there's a Makeup Kit and Stencils that responsibly support play and experimentation with age-appropriate color cosmetics.
While Jovy's Sparkle Berry Lip Gloss is soft, shimmery, non-sticky and infused with natural, nourishing ingredients, the brand's Dual Eyeshadow-Blush is made with blueberry extract to strengthen the skin barrier.
Uniquely poised to address Gen Alpha's skincare obsession, Jovy offers kid-safe makeup products powered by clean, vegan, plant-based ingredients and mineral-derived colors. Within the Kids Makeup Bundle, there's a Makeup Kit and Stencils that responsibly support play and experimentation with age-appropriate color cosmetics.
While Jovy's Sparkle Berry Lip Gloss is soft, shimmery, non-sticky and infused with natural, nourishing ingredients, the brand's Dual Eyeshadow-Blush is made with blueberry extract to strengthen the skin barrier.
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