This is one sick and horrible advertising idea, and I would never fault the editors for not publishing this one: but here it is....
When I first heard about the infamous pornographic “2 Girls 1 Cup†home video on YouTube, I was also told that if I did a search, I would be bound to find countless other videos of viewer reactions.
So here comes the advertising idea: since it is well-known that such reaction videos generate a huge amount of web traffic, periodic frames of billboard advertising between video clips could be very effective in improving one's product or brand recognition.
I know one might prefer to steer clear of associating their products with such videos, but it can be done in subtle ways (i.e. see the chocolate ice cream picture here).
Key Themes Behind This Trend
- Reaction Video Advertising
- Opportunity to leverage the popularity of reaction videos on YouTube and insert advertising frames between clips to boost product or brand recognition.
- Subtle Product Placement
- Potential for subtle product placement in reaction videos, allowing brands to associate themselves with popular content without direct association with explicit or controversial material.
- Web Traffic Generation
- Exploring the idea of creating or sponsoring reaction videos to capitalize on the immense amount of web traffic they generate.
Where This Applies
- Advertising
- The advertising industry can explore new ways to reach audiences by incorporating advertising frames or subtle product placements into reaction videos on YouTube.
- Food and Beverage
- Brands in the food and beverage industry can consider associating their products with popular reaction videos, using subtle placements to drive consumer recognition and recall.
- Digital Marketing
- Digital marketers can tap into the trend of reaction video advertising to generate web traffic and boost brand visibility for their clients.
