'Your Music School' Site Requires Singing to Scroll
Kevin Young — April 19, 2012 — Art & Design
References: your-music-school & creativecriminals
Your Music School, a Hamburg-based vocal education school, increased its online applicants to 30 percent by implementing a creative application form. Instead of using a mouse to browse the website, the school decided to let users sing in order to scroll and surf its pages.
Your Music School developed the new website in hopes of generating a wave of applicants for its vocal coaching courses. This creative process instantly became popular as people started to spread the word.
To scroll up the website's page, a high 'C' note will do. To scroll down, users would use a low note like 'G.' The applicant's voice controls the speed of navigation, which depends on the tone of their voice. Not only is this fun and creative but it's also a screening process; if applicants can't adjust their voices then that's clearly a bad sign.
Your Music School developed the new website in hopes of generating a wave of applicants for its vocal coaching courses. This creative process instantly became popular as people started to spread the word.
To scroll up the website's page, a high 'C' note will do. To scroll down, users would use a low note like 'G.' The applicant's voice controls the speed of navigation, which depends on the tone of their voice. Not only is this fun and creative but it's also a screening process; if applicants can't adjust their voices then that's clearly a bad sign.
Trend Themes
1. Voice-controlled Websites - Implementing voice control for website navigation provides a unique and engaging user experience while offering an opportunity for businesses to stand out and attract more customers.
2. Gamification in Application Processes - Adding gamified elements, such as using singing to scroll and surf the website, can increase user engagement and drive more applications for businesses.
3. Audio-based User Interfaces - Using audio cues and voice recognition technology in website navigation opens up new possibilities for user interactions and accessibility, allowing businesses to cater to a wider audience.
Industry Implications
1. Education - Implementing melody-controlled navigating websites can revolutionize the online learning experience, making it more interactive and memorable for students.
2. Website Design and Development - Creating melody-controlled websites requires innovative design and development skills, offering opportunities for web design agencies and developers to pioneer this unique feature in their projects.
3. Entertainment and Music - Expanding the use of melody-controlled interfaces beyond educational websites can create new interactive experiences for entertainment platforms and music-related businesses, appealing to a younger and tech-savvy audience.
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